Experience

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  Harris Interactive Inc.

  • Natick, MA/New York, NY

  • Senior Vice President, Solutions Consultant

    • Mar 2010 - Jun 2012
    • Natick, MA/New York, NY

    Within the Brand and Communications Division, I worked with clients to improve branding effectiveness through various communications functions, including, and especially, advertising. The goal of these efforts is to use research to guide the ever-important branding efforts that effective marketers need to create and/or develop. This, in turn, has led to my emphasis with clients and prospective clients on analysis of advertising -- that is, not only knowing whether an ad is fulfilling its mission or not, but why it is performing as it is and what can be done to bolster its power.

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  Conversion Associates

  • Greater Boston Area

  • Advertising Effectiveness Consultant

    • Sep 2009 - Mar 2010
    • Greater Boston Area

    In a new venture for me, I expanded my advertising-effectiveness work to comprise the discipline of web analytics. I was able to employed the company’s unique analytics metrics to evaluate digital advertising and combined those tools with background in consumer insights and advertising research to make specific recommendations to create more powerful advertising. Most interesting in this work was to discover the similarities between digital advertising and the traditional media -- and the differences.

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  GfK

  • Senior Vice President

    • Nov 1996 - Aug 2008

    Directed all aspects of internal operations for the Starch division of GfK, including new-business development, financial performance, and product innovation and development. Managed 14-member staff.Served as primary source for strategy and insights into consumer behavior and attitudes; client advisory; recommendations and solutions; big-picture perspective; and in-depth analytical reports. During this period, I was acknowledged for my expertise in print and Internet advertising effectiveness; public speaking, and grammar and writing skills. Clients included: Bristol-Myers Squibb, AARP, Merrill Lynch, Sony, General Motors, T.D. Waterhouse, Marstellar Advertising, Cigna, Clorox, Circuit City, Foster’s, and many others.

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  Roper Starch Worldwide

  • Director of Communications

    • Nov 1987 - 1996

    Reported directly to and worked closely with CEO to strategize and implement company’s PR function. I was responsible for all external communications activities involving press relations, media activities, crisis communications, and speechwriting. In addition to focusing efforts on PR and communications, I wrote and edited the acclaimed newsletter on advertising effectiveness, Tested Copy. I was appointed to be chairman of Employee Relations Committee. and I was a member of the Executive Committee and Management Council .

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  Peter Small & Associates

  • New York City

  • Vice President

    • Mar 1985 - Sep 1987
    • New York City

    A highly respected agency that emphasized research-based public relations and consultation.

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  Dave Christian for Congress

  • Media Advisor

    • 1984 - 1984

    Speech writer, strategy, and surrogate speaker