Bio
Experience
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Marketing Director
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LSC Communications, Inc.
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Chelmsford, MA
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Marketing Director
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2012 - Present
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Chelmsford, MA
• Lead revenue and profit growth – driven by new digital marketing, affiliate program initiatives and program development to increase customer acquisitions and wallet share.• Modified marketing mix to improve ROI by 200% by supplementing lower cost and more frequent targeted mailings with integra...
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PetEdge
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Beverly, MA
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Vice President, Marketing
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2007 - 2012
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Beverly, MA
• Developed customer file and wallet-share growth by formalizing customer life cycle programs to improve top customer retention and aggressively expand new customer acquisition efforts.• Major redesign in navigation, web site content and web metric dashboard reporting contributed to large increas...
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AliMed
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Dedham, MA
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Director of Marketing
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2003 - 2007
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Dedham, MA
• Reorganized marketing department to develop critical analytic and merchandising capabilities to achieve sales growth for first time in three years.• Streamlined direct marketing processes including database development, data augmentation and customer profiling to improve mailing efficiencies an...
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Education
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University of Pittsburgh
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Bryant University
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Industry Focus. “Marketing and Advertising”
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