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Bio

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Philip Aboagye Manu Addo is a seasoned marketing professional with 10+ years of experience in strategy and planning, media buying, and team management. He holds a Professional Diploma in Marketing from the University of Professional Studies and a Bachelor of Arts in Business/Commerce from Wisconsin International University College.

Experience

  • mediaReach OMD
    • Accra, Greater Accra Region, Ghana
    • Senior Account, Planning and Digital
      • Feb 2023 - Present
      • Accra, Greater Accra Region, Ghana

      Media strategy and planning for key brands like Guinness, Star and Heineken.Liaise with operations team to ensure smooth execution of campaign and post campaign reporting.Manages media budgets for the key brands under my portfolio.

    • Senior Key Account Manager
      • Oct 2012 - Jul 2023
      • Accra, Ghana

      Currently working as Senior Manager (Strategy and Planning) for all key clients namely; MTN Ghana, aYo Intermediaries and PZ Cussons.Previously worked as Account Manager for Millicom Ghana (AirtelTigo), SC Johnson, Accra Brewery Ltd (now ABInbev), SC Johnson, FBN Bank & Yenko Taxi.This invo...

  • BTL Africa
    • Accra, Greater Accra Region, Ghana
    • Senior Account Manager
      • Apr 2022 - Jan 2023
      • Accra, Greater Accra Region, Ghana

      Provides directions to Account Managers and Account Executives and ensures high performance of my teams through KPIs setting, budget planning, performance management and coaching. Leads my team towards winning new projects through business pitches, plan development and proposals writing. Drives b...

    • Sales Coordinator
      • Oct 2007 - Feb 2011
    • Intern
      • Jun 2006 - Oct 2006

Education

  • 2004 - 2006
    University of Professional Studies
  • 2008 - 2010
    Wisconsin International University College
  • University of Professional Studies

Suggested Services

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Industry Focus. “Advertising Services”

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