See How Many Clients You're Missing Each Month

Simply enter your business email & Topline AI Agent will show you.

Bio

Generated by
Topline AI
Petra Van Daele is a seasoned corporate communications and leadership expert with 20+ years of experience in strategy, management, and coaching. She has held senior roles in communications and public affairs at The Investment Funds Institute of Canada and CIBC, and has also worked in marketing and corporate communications at Worldsource Wealth Management and Rogers Media.

Experience

    • Vice President, Communications and Public Affairs
      • Jul 2023 - Present
      • Toronto, Ontario, Canada

    • Canada
    • Banking
    • 700 & Above Employee
    • Senior Director, External Communications, Investor Relations
      • Jul 2021 - Jul 2023

      Advancing CIBC’s external Investor Relations communications strategy, supporting ongoing activities related to the quarterly reporting process, in addition to building investor, analyst, and rating agency engagement through well-defined approaches and tactics.

    • Senior Director, Communications and Initiatives, Transformation Office
      • Nov 2018 - Jul 2021

      Working with senior executives to transform our expense base and build a culture of ownership to support and sustain these efforts. Implemented change management methodologies, a robust communication framework, and support for overall program delivery which identified $525MM in savings.

    • Senior Director, Corporate Communications
      • Nov 2011 - Nov 2018

      Working in close partnership with executive leadership team and business leaders to provide strategic communications and support activities to drive employee engagement, support the delivery of financial communications, manage reputational issues, and build positive media profile.

    • Director, Wealth Management Communications
      • Nov 2006 - Nov 2011

    • Manager, Marketing & Corporate Communications
      • 2001 - 2005
      • Markham

      Working directly with the business unit Presidents and the senior executive team to develop marketing and communication strategies to support business development objectives. Work to reinforce the brand(s), values and principles for each of the business units. Directed the development of policies and procedures, in order to operationalize internal and external communications, including media, advertising and marketing collateral.

    • Manager, Corporate Communications
      • 1998 - 2001

Education

  • 1992 - 1996
    The University of Western Ontario
    Honors, Political Science

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Financial Services”

Looking to Create a Custom Project?

Need a custom project? We'll create a solution designed specifically for your project.

Get Started

References

Social Profiles

Community

You need to have a working account to view this content. Click here to join now

Similar Profiles