Experience

• 

  Hockey Gyms

  • Investor & Advisor

    • Oct 2023 - Present

• 

  GSoft

  • Product Marketing Manager @ Workleap

    • May 2021 - May 2024

• 

  Agendrix

  • Sherbrooke, Quebec, Canada

  • Product Marketing Manager

    • Jul 2020 - Apr 2021
    • Sherbrooke, Quebec, Canada

• 

  Classcraft Studios Inc.

  • Sherbrooke

  • Marketing Lead

    • Jul 2017 - Nov 2019
    • Sherbrooke

    Lead all marketing activities at Classcraft including the planning, execution and analysis of all campaigns and strategies.Duties include:- Digital Advertising: Manage and design online advertising campaigns;- Analytics reporting and analysis: Create and maintain dashboards to drive key business decisions; make recommendations for business decisions;- Onboarding: Analyze the onboarding process; make suggestions for optimization and testing of landing pages, signup flows, etc.;- Email Campaigns: Design email blasts and drip campaigns;- Conferences: Organize, coordinate and participate in various education conferences;- Referral Programs: Analyze our referral structure to generate organic growth;- Sales: Work with sales team to generate institutional sales;- PR: Manage press inquiries and create strategies to generate press opportunities;- Content Marketing: Work with our team to coordinate content marketing efforts, participate in strategy.

• 

  SherWeb

  • Sherbrooke

  • IaaS Marketing Strategist - SherWeb Performance Cloud

    • Mar 2016 - Jun 2017
    • Sherbrooke

    Responsible for helping to create and implement the B2B marketing strategy to promote SherWeb’s Performance Cloud IaaS offering.- Participate in the definition and implementation of the marketing strategy for SherWeb’s clients (B2B) for SherWeb's PaaS & IaaS products.- Contribute to the development of the product marketing plan as well as the communication strategy.- Assure objectives are met concerning Lead Generation by carrying out the appropriate marketing strategies and activities.- Create sales and marketing tools- Ensure the department respects the budget established for each marketing initiative.- Be aware of all activities in the marketing department to ensure cohesion in attaining our objectives.

• 

  Nmédia

  • Canada
  • Technology, Information and Internet
  • 100 - 200 Employee

  • Web Strategist

    • May 2014 - Mar 2016

    Develop online strategies for B2C and B2B companies. Manage strategies all the way from the initial planning stage, creation and deployment, to performance reporting and optimization.Duties and tactics include:- Client prospecting/audit- Client research and interviews- Competitor analysis- Wireframe and navigation planning in partnership with UX specialist- Keyword research and content planning- SEO strategies including local SEO and schema microdata markup- Planning and deployment of acquisition strategy using combination of Paid (AdWords, social ads, and sponsored content), Owned (Site content, blog, white papers, case studies and guides) and Earned (Social media strategies including publication calendar, community engagement and outreach) media.- Behavior planning and activation using call's to action, forms, site search, live chat and other tools.- Conversion reporting and optimization including e-commerce tracking and lead generation using Google Analytics (goal configuration, event creation, custom reports, advanced segments, custom alerts, views and filters). Other tactics and duties include :- Branding- Client pitches- Site traffic monitization using Google DoubleClick for Small Business. - Provider outreach and consulting

  • Online Content Copywriter / SEM and Analytics Specialist

    • Feb 2013 - Mar 2016

    Create, deploy and optimize acquisition strategies using Paid and Owned (landing page) media campaigns.Duties and tactics include:- Content and keyword research- Copy writing- On-page SEO optimization (titles, descriptions, headings, images, links etc...)- Sponsored content and guest blogging outreach- AdWords account, campaign and ad group set up including keyword research, ad copy, ad extensions, conversion tracking and reporting.- Campaign optimization including ad copy testing, bid adjustments, campaign experiments and targeting.

• 

  Que Innovations

  • Community Management Consultant

    • Oct 2012 - Jan 2013

    Consulting of emerging enterprise on web based community engagement, outreach and communications. Duties and tactics include:- Social Media consulting and training- Facebook page strategy creation and growth- E-reputation management with blog and forum outreach- Blog strategy consulting and integration of WordPress based blog on website

• 

  Plogg Media

  • Sherbrooke

  • Web Strategist & Director - Plogg Immobilier

    • Apr 2011 - Apr 2012
    • Sherbrooke

    Manage and develop turn-key online marketing service for the property management industry.Duties and tactics include:- Manage and optimize rental property listings across multiple classified ad sites- Performance reporting- Manage and develop service's website- Manage and develop lead generation micro-site traffic acquisition using Google AdWords - Dispatch leads to property manager clients- Participate in the creation of new apartment specific classified ads site to rival leading sites like Kijiji, LesPacs and Louer.ca.

• 

  Canadian Sponsors

  • Affiliate Marketer

    • Oct 2009 - Mar 2010

    Manage lead generation campaigns on the Facebook Ad Network.- Create and deploy campaigns - Respect lead criteria- A/B testing of ads and landing pages- Revenue tracking using in-house software