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Bio

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Peter Traña is a seasoned marketing professional with extensive experience in digital marketing, entrepreneurship, and business strategy. Based in Managua, Nicaragua, he is proficient in English and Spanish. With a Bachelor of Marketing and Advertisement degree from Universidad de Ciencias Comerciales, Peter has honed his skills in SEM, Social Media Marketing, Online Advertising, and Sales Management. He has held various leadership roles, including SEM Strategist at White Shark Media, Global Social Media Manager at Sitel Group, and Marketing Director at Elite Online Media. Peter's expertise spans multiple industries, including start-ups, new business development, and small to medium-sized companies. He has a proven track record of driving growth, increasing revenue, and implementing successful marketing strategies.

Credentials

  • Sponsored ads certification
    Amazon
    Mar, 2024
    - Jun, 2026
  • Google Ads Video Certification
    Google Digital Academy (Skillshop)
    Dec, 2022
    - Jun, 2026
  • Google Ads Display Certification
    Google
    Nov, 2022
    - Jun, 2026
  • Google Ads Search Certification
    Google Digital Academy (Skillshop)
    Nov, 2022
    - Jun, 2026
  • Shopping ads Certification
    Google
    Nov, 2022
    - Jun, 2026
  • Facebook Certified Digital Marketing Associate
    Facebook
    Jan, 2021
    - Jun, 2026
  • Email Marketing
    HubSpot
    Jan, 2018
    - Jun, 2026
  • Content Marketing Certification
    HubSpot
    Oct, 2017
    - Jun, 2026
  • HubSpot Inbound Certification
    HubSpot
    Oct, 2017
    - Jun, 2026

Experience

  • Search Nurture
    • Managua, Nicaragua
    • SEM Account Manager
      • Nov 2022 - Present
      • Managua, Nicaragua
  • Sitel Group
    • Managua, Nicaragua
    • Global Social Media Manager
      • Aug 2018 - Oct 2022
      • Managua, Nicaragua
  • Sitel
    • Nicaragua
    • Regional Social Media Manager - Americas
      • Aug 2018 - Apr 2022
      • Nicaragua
    • Marketing Director
      • Jun 2017 - Aug 2018
      • Nicaragua

      • Create and execute entire marketing strategy of the Digital Marketing Agency.• Follow-up with the new implementation of Inbound Marketing, SEO, Content Marketing, SEM, Social Media and the creation of a new corporate identity.• Train entire Marketing, Sales, and Customer Service team using the ...

    • SEM Strategist
      • Aug 2013 - May 2017

      • Manage advertising accounts to advertise on Google (Search, Shopping, Display, Youtube), Bing (Search, Shopping, Display) and Yahoo, for small and medium-size companies in the United States, Canada, Mexico, and Australia.• Manage up to $ 70,000.00 of Digital Market budget for companies within m...

    • Owner
      • Jan 2006 - Jul 2009

      • Establish 5 microenterprises in communities of Nicaragua, training them with the basics in accounting and marketing for their products.• Prepare and execute the budget of the company to meet goals for purchasing materials and training the small companies.

Education

  • 2005 - 2009
    Universidad de Ciencias Comerciales

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Advertising Services”

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