Okay, let’s tackle this. So Peter has 37 years of experience in a small business, which is a unique combination of skills. Skills like customer service, sales, marketing, and business development are valuable in many industries. However, the rate will depend on the industry and location. Since Peter is in Worcester, Massachusetts, we need to consider the local market. According to the Bureau of Labor Statistics, the median hourly wage for sales and related occupations in Worcester, MA is around $20-$25. However, Peter's experience and skills are more relevant to the service industry. Let’s consider the rate for a small business owner with similar skills. A common rate for a small business owner with 10-20 years of experience is around $25-$50 per hour. Considering Peter's 37 years of experience, I’ll estimate a higher rate, around $75 per hour.