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Peter Romero is a seasoned marketing expert with extensive experience in online marketing, e-commerce, and digital marketing. He has led business development and partnership strategies for various companies, including Emadri, Secret Escapes, and World Travel Holdings. Romero holds an MBA from Babson College and a BA in Economics from Syracuse University.

Experience

  • Heartland
    • Newburyport, Massachusetts, United States
    • Territory Manager
      • May 2020 - Present
      • Newburyport, Massachusetts, United States
  • Emadri
    • Greater New York City Area
    • Director Of Business Development
      • May 2019 - May 2020
      • Greater New York City Area

      Emadri.com – A PhocusWire Hot 25 Startup 2020 and a graduate of Virtuoso's Incubator programPrivileged to lead the partnership & business development strategy and execution for Emadri. We have signed partnership agreements with Virtuoso, Indagare, Snap Travel, Secret Escapes, For the Love...

  • Secret Escapes
    • Greater New York City Area
    • Director Of Partnerships - USA
      • Apr 2017 - May 2019
      • Greater New York City Area

      Drive and manage partnerships and business development for Secret Escapes US; the world’s largest luxury travel flash sales site with over 34M members and 7M room nights sold• Manage $5,000,000 P&L – grow top line sales & profitability• Business development – prospect, build pipeline, dev...

  • Commune
    • Newburyport
    • Managing Partner
      • Jul 2016 - Apr 2017
      • Newburyport

      Created brand, launched business and grew year over year sales 100% by leading a passionate team to excel at craftsmanship, customer service and metrics.

    • United States
    • Travel Arrangements
    • 700 & Above Employee
    • Director Marketing, Partner Brands
      • Jan 2011 - Apr 2016

      High impact entrepreneur managing a $150,000,000 P&L with proven results growing sales and profitability while managing partner relationships for the biggest names in travel including Priceline, Orbitz, American Airlines, Alaska Airlines, BookIt, Hawaiian Airlines, Marriot, Hilton Honors and BJ’s Wholesale Club. I lead business development, negotiate terms, oversee partner marketing and optimize campaigns as part of an annual marketing budget that exceeds $4,000,000 and has set a high bar for ROI.World Travel Holdings (WTH) is the worlds largest cruise retailer with a portfolio of over 30 brands. Aggressively grow year over year sales and profitability for $1500, 000,000 portfolio for Priceline.com, Orbitz, BJ’s Wholesale Club, American Airlines, Alaska Airlines, BookIt.com and Hawaiian Airlines• Manage $150,000,000 P&L – grow top line sales & profitability• Maximize $4,000,000 annual marketing plan – create strategy and optimize to a positive ROI • Team leader – manage cross functional marketing team/matrix organization• Account management –manage high impact partner relationships from CEO, CMO, EVP, SVP and Directors on down• Business development – prospect and develop new opportunities and negotiate terms • Business development, prospect and develop new opportunities and negotiate terms

    • Brand Manager
      • Jun 2005 - Jan 2011

      World Travel Holdings (WTH) is the worlds largest cruise retailer with a portfolio of over 30 brands• Achieved highest growth in sales and profitability in company • Established best practices for email, web design, usability, merchandising and promotions for web and print marketing (catalogs, direct mail, buck slip inserts and retail advertising )• Developed game changing promotions that dramatically increased sales and profitability• Project managed marketing , merchandising and IT initiatives from start to completion• Deepened and broadened multiple partner relationships from the President/CEO level- Present quarterly performance reviews to Partners’ senior management team- Advocate Partner initiatives to internal executive team

  • StartUpPlanet
    • Greater Boston Area
    • Marketing Manager
      • Jul 2004 - May 2005
      • Greater Boston Area

      Launched training seminars, CDs, books and DVDs for entrepreneurs and CEOs launching and managing a startup business• Developed and executed lead generation programs (e-mail, direct mail, catalogs, newspaper inserts, SEO, affiliate program, press releases, SEM, display media and strategic allia...

  • LYCOS
    • Greater Boston Area
    • Marketing Manager & Global Deployment Manager
      • Jul 2001 - Jun 2003
      • Greater Boston Area

      Managed online marketing campaigns of $20,000,000 for strategic partners including Napster, Fremantle Media, BMG Direct, Inc magazine, Fast Company, YM, Fitness, Parents, Child, Family Circle• Developed, managed and executed marketing campaign, including search engine placements, direct marketing...

  • OpenAir.com
    • Greater Boston Area
    • Online Marketing Manager
      • May 2000 - Jun 2001
      • Greater Boston Area

      Developed, tracked and managed lead generation campaigns with a budget of $1,000,000.• Managed web development team, interactive ad agency, tele-marketing agency and partner marketing programs• Managed software implementation projects including Web Trends, Email list serving software, affiliate m...

    • Entrepreneur
      • Jan 1992 - Apr 1998
      • Lima, Peru

      Founded and managed three restaurants with over 60 employees• Achieved year over year systems revenue growth for four years • Managed all operational aspects including staff training, lease and loan negotiations, vendor relationships, customer service and all day-to-day operations

Education

  • 1998 - 2000
    Babson College - Franklin W. Olin Graduate School of Business
  • 1986 - 1990
    Syracuse University
  • 1982 - 1986
    St Anthony's

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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