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Peter Rodgers is a seasoned marketing professional with extensive experience in Key Account Management, Trade Marketing, and Sales Management. He has a strong background in the Food Industry, with a Bachelor's Degree in Business Studies from Ulster University. With 20+ years of experience, Peter has held various roles in National Account Management, Business Development, and Field Sales Management, developing strong relationships with key customers and driving business growth.

Experience

    • Ireland
    • Food and Beverage Manufacturing
    • 400 - 500 Employee
    • Business Manager
      • Mar 2017 - Present

      To manage trading relationships with key grocery and foodservice customers.Development of channel and key customer account plans, delivery of targets for budgeted revenue, volume, trading contribution. Design & delivery of best in class joint business plans that achieves customer budgeted revenue, margin and product distribution.Development of cost effective and insight driven promotional and event plans in conjunction with customer trade marketing teams. Create and present customer staff training to assist in the achievement joint business plans.Grow brand distribution and volume performance within the multiple grocery, foodservice sector (all company and partner ambient brands) and grocery licensed trade accounts.

    • Business Development/ Foodservice Manager
      • Mar 2016 - Feb 2017

    • National Account Manager / Marketing
      • Jul 2010 - Feb 2016
      • Belfast, United Kingdom

      Builds and maintains effective business relationships with key customers in Ireland, UK and other markets.Responsibilities for the development of the pre pack flour & mixes in the retail and foodservice sectors.Manages marketing and communication activities.Develops commercial, promotional and marketing plans for key customers and markets.

  • Self Employed
    • Northern Ireland
    • Sales Consultant
      • Aug 2009 - Jun 2010
      • Northern Ireland

      Key Client: Park Gate Foods Ltd.

  • C&C Group
    • Belfast, United Kingdom
    • Field Sales Manager
      • 2007 - 2009
      • Belfast, United Kingdom

      Managing the OnTrade Account Managers and Brand Development Team - Northern Ireland.Build and maintain effective business relationships with key group customers throughout N.I.Responsibilities for the developments within 2000 on trade accounts.Conduct Territory Manager performance reviews and identify specific training and development needs to achieve personal and channel performance improvements.

    • Business Development Manager
      • 2005 - 2007

      Managing On Trade Territory Managers and Brand Development Team - Northern Ireland.Mangaging selected key accounts.

    • Account Development Manager
      • 2000 - 2005

      Managing key on trade accounts.

  • Hollywood and Donnelly
    • Northern Ireland
    • Business Development Executive
      • 1994 - 1999
      • Northern Ireland

      Managing customer base within specific geographic sales area.

Education

  • 1991 - 1994
    Ulster University
    Bachelor’s Degree, Business Studies

Suggested Services

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Industry Focus. “Food and Beverage Manufacturing”

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