Based on Peter's skills and experience, I estimate his hourly rate to be around $100. This is a relatively modest estimate, considering his expertise in sales management and new business development, which are in-demand skills. However, his skills are not as specialized as those of a software engineer or a financial analyst, which are typically in higher demand and command higher rates. Additionally, his location in New York, NY, is a major hub for business and commerce, but it's not a top-tier location for high-paying industries. Therefore, I've kept the estimate relatively conservative.