Experience

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  Strategic Public Relations Group

  • Beijing

  • Account Manager

    • Jul 2018 - Present
    • Beijing

    Working on project manager with this global communication agency, I have fostered growth of B2B/Enterprise business including branding, PR and marketing services for global clients.

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  FleishmanHillard Fishburn

  • Beijing

  • Senior Account Manager

    • Aug 2017 - Jul 2018
    • Beijing

    Corporate/brand reputation management- Lead corporate communication practice for IT industry; Provide strategic counseling and integrated marketing strategy to both global and local brands; Maintain coherent relationship with industry authorities and key opinion leaders, and seek opportunities to enhance the thought leadership of special brand; Provide in-depth industry insight and Develop and produce marketing materials for clients’ overseas market and market events; Leverage client’s finance and earnings report to conduct financial communication with analysts to manage the investor relations; Seek and suggest speaking opportunities for CEOs and executives to enhance their thought leadership; Conduct overseas communication with foreign media, leverage worldwide events and help local enterprises to maintain healthy brand image globally; Provide crisis management in a timely manner; Conduct media training, media interviews, media testing and press conferences; monitor consumer, trade and business press and analyze coverage; Leverage different digital platforms to spread and enhance the fame of brand or product lines;Press Event Planning and Execution- Define communication and media strategy for press event; Implement and execute event as project manager; Carefully select media to attend events considering both cost-effectiveness and maximizing media voice;  Prepare all press materials;  On-site event management, ensure flawless execution;

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  Newell Public Relations

  • Acccount Manager

    • May 2013 - Aug 2017

    Brand and Product Communication Projects:  Constantly looking for innovative communication strategies and contribute to strategic planning of specific brand or product lines; Draft communication plan for specific brand or product lines;  Media landscape/competitor analysis;  Develop and produce marketing materials such as press materials, brochures, reports, advertising and business presentations; Monitor potential issues and effectively handle media crisis;  Conduct media training, media interviews, media testing and press conferences; monitor consumer, trade and business press and analyze coverage; Leverage different digital platforms to spread and enhance the fame of brand or product lines; Ensure optimal coverage and positive media feedback for each project; Lead and instruct other agencies on media buy and advertising; Press Event Planning and Execution:  Define communication and media strategy for press event; Implement and execute event as project manager; Carefully select media to attend events considering both cost-effectiveness and maximizing media voice;  Prepare all press materials; On-site event management, ensure flawless execution;  Work with internal parties and external vendors to make sure smooth run of the events;  Update and report to client in a timely manner;  Report development and follow-ups;

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  Novobabel (英华博译)

  • Beijing

  • Project Manager

    • Apr 2012 - May 2013
    • Beijing

    英语翻译（口译、笔译），主要方向：体育、法律、金融等。曾参与2014青奥会准备筹备翻译项目工作

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  YYG International Copyright Company

  • Beijing

  • General Manager

    • Oct 2010 - Mar 2012
    • Beijing

    负责商务洽谈，版权谈判，图书引进，业务扩展等相关市场销售工作，后期客户维护与跟进，以及相关市场调研活动。