Experience

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  Meetings & Events Australia

  • Sydney, New South Wales, Australia

  • Chief Executive Officer

    • Jun 2021 - Present
    • Sydney, New South Wales, Australia

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  Independent Tertiary Education Council Australia

  • Sydney, Australia

  • Executive Officer – NSW & ACT

    • Aug 2014 - Oct 2019
    • Sydney, Australia

    Tasked with ensuring active engagement and growth of NSW & ACT ITECA membership, I also represented member interests following changes to the state government funding program. Focusing on redefining the customer value proposition, I represented member organisations as a viable alternative to University and TAFE, influencing government policy by building relationships with NSW & ACT Ministers, executives and staff and managing the expectations of board and member committees to deliver on organisational objectives. - Exceeded revenue budget by 20% and profit budget by 53% in first year of tenure by developing a member-only private provider course guide, distributed throughout NSW to school career advisers;- Invited to judge Australian Training Awards and ACT Training Awards multiple times, earning the respect of many senior industry stakeholders and the loyalty of members;- Appointed by the Board as Acting CEO, for a period of 4 months between formal appointments.

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  Private Care Home Care

  • Sydney, Australia

  • Marketing Consultant

    • Jan 2014 - Jul 2014
    • Sydney, Australia

    To drive growth of a niche, high-end, in-home home care division, I was engaged to develop and execute a sales and marketing strategy, supporting the General Manager in both planning and rollout.Deploying a mixture of traditional, electronic and social media methodologies across ATL and BTL campaigns, I also developed a library of marketing communications to capture the brand positioning and target market messaging. Managing agency and supplier relationships, I developed creative briefs for the company’s design agency.- Increased the total client base by 40% and introduced social media advertising to drive website click through, gaining enough Facebook ‘likes’ to warrant a vanity URL;- Won new business for the division and referrals for the corporate group via radio advertising campaign on the Macquarie radio network, with enquiries received over two months after the campaign aired;- Implemented Salesforce to replace a manual lead management and tracking system with a time driven, structured process as a test case for the business, leading the strategy around the initiative.

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  Kaplan Higher Education Australia

  • Sydney, Australia

  • Manager Regional Delivery

    • May 2004 - Jul 2011
    • Sydney, Australia

    Originally engaged to work across two separate divisions, I was responsible for growing the member base and boosting operational efficiency and product quality via education program delivery. Transitioning to a sole focus on education following the Kaplan/Finsia merger, I led the standardisation of educational delivery at a national level. Leading a cross-functional team of 20 people, I devised relationship management strategies to engage industry practitioners and re-engineered business processes to simultaneously improve customer experience and reduce operating costs.- Standardised educational programs nationally, improving the consistency of stakeholder experience;- Merged two disparate delivery models over a 3-month period during the Kaplan/Finsia merger, driving cultural as well as process changes from a not-for-profit to a US private company;- Ensured team members consistently met or exceeded performance objectives, resulting in multiple promotions and national performance awards for staff members.

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  The Institute of Chartered Accountants in Australia

  • Australia
  • Accounting
  • 700 & Above Employee

  • Member Services Marketing

    • Jan 2003 - Apr 2004

  • Marketing Services & Events

    • Jun 1999 - Dec 2002

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  Standards Australia

  • Sydney, Australia

  • Direct Marketing

    • May 1999 - Jun 1999
    • Sydney, Australia

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  Switch Telecommunications

  • Sydney, Australia

  • Segment Marketing Specialist

    • Mar 1998 - Mar 1999
    • Sydney, Australia

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  Football NSW

  • Sydney Area, Australia

  • Marketing Services Manager

    • Jul 1995 - Feb 1998
    • Sydney Area, Australia