Experience

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  Communicators Group

  • Project Manager

    • Jan 1998 - Present

    Develop and implement communications plans, formulate strategies and implement advertising and PR campaigns for accounts in admissions and alumni development marketing, banking, consumer finance, state health programs and private health care provider programs.Initiate/coordinate the preparation of numerous new business efforts. Managed all marketing and account responsibilities related to the Vermont State Lottery, the agency's largest account, for a period of five (5) fiscal years. Increased Lottery revenue during each year of management; increased the Lottery's contribution to the Vermont Education Fund during each year of management.

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  American Skiing Company

  • Marketing Manager

    • Jan 1993 - Jan 1998

    Managed all marketing functions for summer operations and instruction activities at eight resort locations, which produced in excess of $2 million per year in revenue with a better than 30% profit margin. Generated 25% revenue and 26% profit gains for the Golf School program over five years; increased yearly course play revenues by 15%.Initiated and directed the development of all advertising and direct mail campaigns.

  • Marketing Manager

    • Jan 1988 - Jan 1993

    Managed all marketing, advertising and related support functions for all of the resort's summer program operations and activities that included golf, cycling and special events. Managed and promoted the entire mountain biking program that resulted in a 300% increase in revenue and a 100% increase in profit. Created and developed new events that drew new business to the resort during off-season periods.

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  J. Walter Thompson, Inc

  • Account Supervisor

    • Jan 1983 - Jan 1988

    Established advertising and communications objectives, formulated strategies and implemented marketing/communications plans that aligned with client marketing objectives. Managed the creation and production of all broadcast and consumer/trade print advertising campaigns associated with FUJI consumer products, Killington Ltd and Mount Snow Ltd ski resorts, Hilton International and Vista International hotels in the U.S., Caribbean and Latin America.