Okay, let’s tackle this. So Peter has 19 years of experience as the owner of Pete's Paint and Paper, which suggests a strong entrepreneurial background. His experience in digital imaging, product development, and trade shows also indicates a high level of technical expertise. However, his experience is mostly in a small business setting, which might not directly translate to a high salary. Considering his education in Physics from the University of Toronto, he likely has a strong foundation in technical skills. Location is Mississauga, Ontario, Canada, which is a relatively affordable region. Based on industry benchmarks, professionals with similar skills and experience might charge around $100-$200 per hour. However, considering Peter’s entrepreneurial background and technical expertise, I would estimate his hourly rate to be around $125.