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Peter George is a seasoned sales and marketing executive with over 30 years of experience in the food service industry. He has held various leadership positions, including Senior Vice President- East at Acosta Foodservice, Vice President & General Manager, Baltimore Washington Market at Acosta Foodservice, Partner at Habeck-Zaitz & Associates, Inc., Vice President and General Manager, Food Service Division at RMI Brokerage, and Condiments Brand Manager at McCormick & Company. He has a Bachelor of Science degree from Princeton University and has published a thesis on the B&O Railroad as an American History major.

Experience

    • United States
    • Food and Beverage Services
    • 700 & Above Employee
    • Senior Vice President- East
      • Dec 2018 - Present

      -Works directly with all levels of the Acosta team to deliver clients' sales goals throughout East (Maine to Florida)-13 Acosta offices have market leadership, with a focus on local market capability -Market leaders direct Acosta field Sales Associates, KAMs/DAMs/FAMs, across all operator segments and distributor interactions -Directly oversees 180 Field Sales Associates in the East-Consistently recognizes and motivates top sales associates, who are the key drivers ofAcosta's model for meeting and exceeding our clients' sales objectives.

    • Vice President & General Manager, Baltimore Washington Market
      • 2012 - Nov 2018

      -Brokered sale of RPA to Acosta, became VP& GM of Acosta's sixth largest national market(Baltimore Washington).-Delivers YOY 20%+ EBITDA for Carlyle Group.-Assumed sales responsibility for Eastern Region of Acosta's Food Service Business inDecember of 2018, which entails approximately 35% of total national sales volume and 40%of national profit

  • RPA & Associates
    • Washington DC-Baltimore Area
    • Partner
      • 1997 - 2012
      • Washington DC-Baltimore Area

      -Oversaw company's entire sales across all accounts.-Directly oversaw relationship with top two accounts, SYSCO Baltimore and Lankford-SYSCO.-Generated sales in excess of 100 million dollars.-Received numerous Sales and Marketing Client awards, as recognition for exemplary clientengagement and consistent sales achievements.-Responsible for 22-24% YOY profit between 1992 and 1997.

  • Habeck-Zaitz & Associates, Inc.
    • Washington DC-Baltimore Area
    • Partner & Vice President of Sales
      • 1990 - 1997
      • Washington DC-Baltimore Area

      -Responsible for top national accounts including Quaker Oats, Ore-Ida, Nestle at a leadingMid-Atlantic food service brokerage company.-Managed entire sales force and created go-to market product placement strategies toemphasize increased distribution and sales volumes.

    • Vice President and General Manager, Food Service Division
      • 1985 - 1990

      -Recruited and hired by former President of McCormick & Co. to become VP and GM ofthe Food Service Division of a large retail brokerage company.-Directly managed sales growth for major clients, including Ocean Spray, Thomas J. Lipton,and Armanino Foods.

    • Eastern Zone Manager
      • 1980 - 1984

      -Hired as Condiments Brand Manager in 1976. Responsible for the development andexecution of strategic marketing initiatives for assigned condiment brands.-Promoted to Northeast Regional Manager. Consistently exceeded quarterly and annualsales growth as area sales manager.-Promoted to Eastern Zone Manager. Managed sales representatives in saleseffectiveness, product knowledge, and client growth.-Elected President of Multiple Management Board in 1983.

Education

  • 1972 - 1976
    Princeton University
    Bachelor of Science - BS, American History (United States)

Suggested Services

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Industry Focus. “Retail”

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