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Bio

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Peter Gaffney is a seasoned media executive with 30+ years of experience in television programming, content strategy, and digital media. He has held senior leadership positions at major networks, including The History Channel, Viacom International Media Networks, and MTV Networks. Gaffney has also authored two books on American history and has produced and hosted several podcasts. Gaffney's expertise spans television programming, content strategy, digital media, and new media, with a focus on developing and executing comprehensive programming and content strategies that drive revenue and growth. As a seasoned executive, Gaffney has a proven track record of building and leading high-performing teams, developing and executing business strategies, and driving results in fast-paced and dynamic media environments. Gaffney holds a Bachelor's degree in Communication and Media Studies from Rutgers University and an Executive Education degree from Harvard Business School.

Experience

  • VICE Media
    • Greater New York City Area
    • Senior Vice President, Content Strategy & Program Scheduling
      • May 2019 - Present
      • Greater New York City Area

  • REWIND: The Podcast
    • Greater New York City Area
    • Producer & Host
      • Dec 2018 - Present
      • Greater New York City Area

      Produce and Host the podcast REWIND, which takes us back to our pop culture past - the movies, music, the shows, big games, and artifacts that we loved and still love.I talk to journalists, experts, thought leaders, and friends about both the historic and the nostalgic, to get their perspectives on the things that moved them and moved us all. Guests drill down in a specific genre and year to talk about the most important events and artifacts in that area. Conversation ranges from the specific to the more general, and from the significant to the frivolous.

  • Viacom International Media Networks
    • Greater New York City Area
    • Head of Multiplatform Programming, MTV International
      • Sep 2016 - May 2019
      • Greater New York City Area

    • United States
    • Entertainment Providers
    • 700 & Above Employee
    • Senior Vice President, Programming Strategy, Scheduling & Acquisitions
      • Jan 2008 - Sep 2016

      I've helped build History from documentary-based channel to a top-rated, hit-driven network. I develop the full scope of network’s original and acquired program schedule and strategy. I manage all studio relationships, negotiate acquisitions, and conduct due diligence. I foster a strong partnership with ad sales leadership to outline Upfront and Scatter sponsorships as well as ad hoc opportunities for advertisers. Control annual programming budgets of $250+ million. Work with sales team to create sponsorships, on all screens, around tent poles and program integrations to drive revenue. Use commissioned research to make informed strategic planning decisions. Added A&E to responsibilities during recent network transition (8/2014-9/2015). Oversee staff of 10.

    • Vice President
      • 2002 - 2008

    • Author, The Seven-Day Scholar Book Series
      • 2011 - 2012

      I've co-authored two books on American history, the first on THE CIVIL WAR (2011) and the second on THE PRESIDENTS (2012). Published by Hyperion Books.

  • AMC Networks
    • Greater New York City Area
    • Vice President, Scheduling
      • Sep 2001 - Apr 2002
      • Greater New York City Area

      I transitioned American Movie Classics from a non-commercial movie service to an ad-supported network in the fall of 2001. Directed long-term program planning and scheduling and media planning departments.

    • Vice President, Program Scheduling
      • Oct 1997 - Sep 2001

      In addition to running Vh1’s program planning and scheduling group, I also managed all operational issues, including show formats, live event responsibilities, program emergency plans, and on-call contact.

    • Vice President, Program Strategy
      • 1997 - 2001

    • Director, Program Scheduling
      • 1994 - 1997

Education

  • 2007 -
    Harvard Business School Executive Education
    Cable Executive Management Program
  • Rutgers University
    Bachelor's degree, Communication and Media Studies

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Broadcasting and Media”

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