Experience

• 

  Deckers Brands

  • Santa Barbara, California, United States

  • DTC GTM Manager, Emerging Brands

    • Dec 2023 - Present
    • Santa Barbara, California, United States

    Deckers Brands represents a portfolio of fashion and performance lifestyle footwear brands including Ugg, Hoka, Teva, Koolaburra by Ugg, Sanuk, and Ahnu.Role responsibilities:• Own pre-season and in-season GTM calendar plans for Emerging Brands• Work cross-functionally with E-Commerce, Brand Design, and Merchandising teams to execute creative and ensure e-commerce goals are being met• Leverage digital analytic tools including Contentsquare and Dynamic Yield to drive website creative and UX optimization

• 

  Last Crumb

  • Los Angeles, California, United States

  • Creative Marketing

    • Dec 2020 - Nov 2023
    • Los Angeles, California, United States

    Last Crumb is a luxury cookie company based in LA. During the first two years of business, we grew the brand from $0 to $5M in annual revenue solely through organic digital marketing strategies.Role responsibilities:• Oversaw creative direction for product launches, seasonal campaigns, and promotions• Spearheaded the company’s organic social media and influencer marketing strategies, driving TikTok and Instagram from 0 to 200,000 followers and an email list from 0 to 150,000 profiles within 12 months• Led the influencer program, committing +1,200 gifted product placements and UGC• Managed agencies and partnerships to build out product marketing channels by developing creative frameworks, implementing KPI data dashboards, and effectively managing project timelines• Directed successful creative advertising operations by assisting in product strategy, led award-winning photography, and executing cross-functional marketing campaigns

• 

  Truffl Branding Agency

  • West Hollywood, California, United States

  • Assistant Brand Manager

    • Dec 2020 - Feb 2021
    • West Hollywood, California, United States

    Award-winning Creative Agency & Venture Studio specializing in branding, strategy, and content creation.Role responsibilities:• Understanding the brand identities of clients and competitors for better industry positioning.• Assist in daily tasks for launches of startups, communicating with vendors, and creating time management utilities for the team.• Preparing digital marketing creative content, briefs, and strategies.

• 

  Variant Malibu

  • Malibu, California, United States

  • Marketing Specialist

    • Sep 2020 - Dec 2020
    • Malibu, California, United States

    3-D Knit programming startup expanding the boundaries of knit automation, form, and function looking to disrupt the fashion accessories and automobile interior sectors.Role responsibilities:• Optimized digital marketing campaigns with Facebook, Instagram, and Google at an 8x ROI.• Organized copy and content for the website and niche landing pages.• Launched Klaviyo email campaigns with a 40% open rate and an above-average email conversion rating.

• 

  Choose DuPage

  • Lisle, Illinois, United States

  • Data Analyst

    • Jun 2020 - Oct 2020
    • Lisle, Illinois, United States

    Choose DuPage is a public/private nonprofit that looks to grow the economic development of the greater Chicagoland Area. During the COVID-19 pandemic, the nonprofit was tasked with distributing over $10 million relief funds to grant to small businesses.Role responsibilities:• Use excel to create complex analytical tools to interpret data of over 2,400 applications.• Create presentations to present to the County Board’s finance committee.• Connect with applicants to gather missing information.

• 

  SQD, Ink.

  • Malibu, California, United States

  • Founder

    • Mar 2020 - Sep 2020
    • Malibu, California, United States

    SQD is a not-for-profit grocery and meal delivery service providing to elder and immunocompromised persons within our communities. We connect community volunteers with those at-risk to COVID-19 to meet their needs in a safe efficient way. We look to protect our neighbors through this service. At SQD, Ink.Role responsibilities:• Organized regional volunteer outreach programs• Designed a multifaceted website to carry out volunteer forms, service requests, and its own social networking page for volunteers and clients.• Created content for marketing efforts and community outreach messages.• Put in place volunteer incentive programs, accounting methods for team leaders, and leadership positions to designate duties.

• 

  W!N Marketing

  • Assistant Operations Manager

    • 2013 - Sep 2018

• 

  Illinois Radon Detection, Inc.

  • Elmhurst, IL

  • Data Entry Clerk

    • Jan 2014 - Aug 2018
    • Elmhurst, IL

• 

  Art Flo Screen Printing & Embroidery

  • Chicago, IL

  • Outside Sales Representative

    • 2015 - 2018
    • Chicago, IL

• 

  Serengetee LLC

  • Brand Ambassador

    • Aug 2015 - Jan 2016