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Peter Cohen profile image

Peter Cohen

Strategy Advisor at
Intro Book
Seasoned marketing and sales expert with 30+ years of experience in SaaS and product marketing.
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Location
Needham, Massachusetts, United States...
Skills
  • Saas
  • Lead Generation
  • Product Marketing
  • Cloud Computing
  • Marketing
  • Show all
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Bio

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Peter Cohen is a seasoned marketing and sales expert with 30+ years of experience in SaaS, product marketing, and strategic partnerships. He has held leadership positions at various companies, including SaaS Marketing Strategy Advisors, Authoria, and Red Bend Software. Cohen has developed and executed product marketing strategies, generated leads, and produced effective collateral to support rapid revenue growth. He is currently providing strategic guidance to Sense, a company developing a solution to connect and empower deskless workers. Cohen holds an A.B. in Economics, Political Science & History from Vassar College, an M.S. in Foreign Service from Georgetown University, and an Economics and Social Sciences degree from The University of Manchester.

Experience

    • Strategy Advisor
  • Sense
    • Strategy Advisor
      • May 2022 - Present

      I am providing strategic guidance to this exciting young company that is developing a powerful new solution to better connect and empower deskless workers in hospitals and retail stores. I offer guidance on the value proposition and messaging, customer acquisition, pricing, product positioning, a...

  • SaaS Marketing Strategy Advisors
    • Managing Partner
      • Dec 2008 - May 2022

      SaaS Marketing Strategy Advisors is an advisory services firm providing expert marketing and sales guidance to companies selling software-as-a-service (SaaS) solutions.I help companies work through two kinds of challenges: * Express their value proposition more clearly. I help companies explain ...

  • Authoria
    • Vice President, Product Marketing
      • Aug 2006 - Dec 2008

      Responsible for developing and executing Authoria's product marketing strategy, helping the company establish itself as a leader in the talent management solution market.

  • Red Bend Software
    • Vice President, Corporate Marketing
      • Apr 2004 - Jul 2006

      Red Bend Software develops advanced technology for mobile phones.

  • Sonexis
    • Director of Marketing
      • Oct 2002 - Jan 2004

      Expertise in generating leads, enhancing market visibility, and producing effective collateral to support rapid revenue growth.

  • Concerto Software
    • Director, Marketing
      • Apr 1999 - Sep 2002
  • Lotus/IBM
    • Senior Product Marketing Manager
      • Mar 1996 - Mar 1999

    • Press Relations Manager
      • Sep 1992 - Mar 1996

  • Computervision
    • Manager, Press & Analyst Relations
      • Jun 1987 - Aug 1992

Education

  • 1974 - 1978
    Vassar College
  • 1978 - 1980
    Georgetown University
  • 1976 - 1977
    The University of Manchester
  • 1970 - 1974
    The Taft School

Suggested Services

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Industry Focus. “Marketing and Advertising”

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