Experience

• 

  The Hershey Company

  • United States
  • Manufacturing
  • 700 & Above Employee

  • Senior Manager, Portfolio Strategy & Sales Planning Walmart/Club at The Hershey Company

    • Jun 2020 - Present

  • Shopper Engagement Manager, Walmart

    • Nov 2015 - Jun 2020

    Responsible for delivering customer specific product initiatives for Walmart by leveraging insights and collaborating with sales and cross-functional internal teams to innovate and deliver custom product solutions on-time. Reinvigorated seasonal portfolio placing 45 custom items ($53M+) in 2016/17, resulting in 24 net new sku's driving an incremental $31M in POS at a 9.1% improvement in sell-through over replaced items.

• 

  System One

  • United States
  • Staffing and Recruiting
  • 700 & Above Employee

  • Customer Marketing Manager, Value & Target at The Hershey Company

    • Jan 2015 - Nov 2015

    Directly managed over $90M in product development projects to support Dollar stores, Clubs and Target. Collaborated with sales teams to identify strategic product opportunities to address seasonal, merchandising and promotional needs of customers. Wrote business cases, created projects and managed cross-functional teams to create new items for on-time delivery to customers. Led packaging innovation projects to update manufacturing capabilities and expand brand relevance for Kisses.

  • Marketing Manager, World Travel Retail for The Hershey Co

    • Apr 2014 - Dec 2014

    Expanded product portfolio of exclusive travel retail items for sale in global duty free airport stores. Identified innovation pipeline opportunities and drove new product development projects through cross-functional teams to fill gaps in underserved occasions. Delivered against gifting occasion by developing Brookside stand up boxes and USA-themed destination tins for Kisses and Reese’s brands. Improved on-shelf visual impact while saving $100k annually in packaging costs by redesigning Travel Retail exclusive packaging. Refreshed WTR website to improve home page impact and direct traffic to key content, plus added a category management page to highlight and communicate new channel strategy for potential retail partners.

  • Marketing Manager, Easter Season for The Hershey Co

    • Nov 2013 - Apr 2014

    Activated new visual standards across digital and catalog assets. Managed public relations campaign and expanded social media outreach supported by fresh photo and crafting assets. Initiated new product development projects for 2015 season.

  • Marketing Manager, Food & Beverage for The Hershey Co

    • Dec 2012 - Nov 2013

    Launched innovative new Hershey’s Spreads product line. Analyzed research and sales data to refine product positioning and selling story, developed merchandising solutions to address multiple classes of trade, developed sampling plans and sales collateral materials. Wowed the sales team with innovative sampling booth and new product communication strategy at National Sales Meeting. Developed video, recipe, photo content to support PR/Social campaign.

  • Brand Manager, Brookside for The Hershey Co

    • Feb 2012 - Dec 2012

    Integrated and launched newly acquired Brookside brand. Initial focus on sales communication and collaterals to support $130M national brand launch; evolving into development of product innovation pipeline. Developed high impact show booths. Led agency work to develop brand assets for packaging, collaterals and merchandising. Kicked off innovation on two new packtypes and flavors.

• 

  Ames True Temper Inc

  • Director, Marketing Services

    • 2000 - Aug 2011

    Responsible for traditional marketing support functions including public relations, pricing, budgeting, reporting, intellectual property, merchandising, tradeshows, samples, website, trade & consumer promotions, and partnerships. Supervise a staff of three. Directly impact a marketing budget...

• 

  Gehl Company

  • Manager, Pricing & Forecasting

    • 1997 - 2000

    Responsible for materials management and pricing. Supervise two Inventory Control Analysts and one Inventory Expeditor. Manage 28,000 sku’s in central warehouse, and replenishment of 25,000 sku’s in five North American branch depots. Maintain/update price list for 30,000 part numbers.

• 

  Cleaver Brooks, Inc.

  • Aftermarket Marketing Manager

    • 1991 - 1997

    Responsible for marketing parts, kits, and custom fuel conversions for the aftermarket unit of the leading manufacturer of industrial boilers. Supervise team of analysts. Manage pricing.