Experience

• 

  The Downs Law Group

  • Coral Gables, Florida, United States

  • Client Relations Manager

    • Sep 2022 - Present
    • Coral Gables, Florida, United States

    Spearhead the development of a government relations division for the firm, as well as cultivate new client accounts/partnerships with national, regional, and local accounts. Train and mentor new hires on a continuous basis.Account Management═══════════════════> Lead business development initiatives for all sectors of existing tort actions and follow up with potential new clients that have not sent documentation to the firm for long periods of time.> Connect with potential new clients; maintain consistent communication throughout the pre-litigation process.Assist attorneys with specific projects in the PNC department.> Responsible for taking calls from Potential New Clients and assist the coordinators throughout the next steps.> Take initial calls and re-assign them to the call center and case coordinators. Complete close-out calls to difficult Potential New Clients.> Work collaboratively with management and attorneys to support the company’s growth targets, review resumes, contact potential new hires, and interview candidates.Government Relations═══════════════════> Led the development of the Government Relations Department within DLG and execute comprehensive strategies for achieving the Firm’s objectives.> Serve as the Official Spokesman and “Voice of DLG” to various media outlets and appear on local television news programs, podcasts, and radio interviews on important issues.> Attend relevant policy, government, and related industry events that will elevate DLG’s profile and exposure.> Design, develop and implement community relations and communications vision and strategy for the law firm.Prepare press releases, handle media inquiries, and draft opinion/editorials on various policy issues.

• 

  Professional Sports Publications

  • Fort Lauderdale, Florida, United States

  • National Sales Director

    • Jun 2018 - Sep 2022
    • Fort Lauderdale, Florida, United States

    Accountable for driving revenues and marketing a comprehensive online/digital platform product portfolio including lifestyle publications, military publications and sports yearbooks for print and digital versions. Emphasis on strategic advertising initiatives, high impact deliverables, management of portfolio of clients, market development, contract procurement, and customer retention.> Led national account growth through strategic partnerships, cold calling, leveraging social media, and attending marketing events sponsored by partners.> Formulated and executed focused partner sales strategies across multiple vertical markets including demand generation, proposal development and managing the contract process to closure of the deal.> Expanded sales efforts to a larger US region via major account acquisition all while spearheading customer service efforts in order to grow and prolong ongoing annual recurring revenue.> Identified clients in Academia, Government Service and Fortune 500 Industries and developed strategies for strengthening the value proposition through product development that meets client needs. > Formulated go-to-market strategies that included generating sales presentations, campaign packaging and pricing structures.> Expanded and diversified revenue streams through the implementation of cross-platform, company-wide solutions. Created and conceptualized creative programs and solutions to meet/exceed advertiser objectives.

• 

  OmniPoint

  • Coral Springs, Florida, United States

  • Business Development Manager

    • Dec 2017 - Jun 2018
    • Coral Springs, Florida, United States

    Recruited by one of the three principles of previous employer to start a new Digital Ad Agency. Responsible for identifying and developing strategic relationships with partners or potential customers for new client acquisition.> Developed a strong pipeline of new business opportunities through direct or indirect customer contact and prospecting focused on Auto Dealer and Publishing Segments for email marketing.> Built go-to-market plans to support and grow the portfolio of offerings, including prioritizing and aligning target audiences, developing effective messaging and building national sales architecture. > Effectively managed the sales cycle from consultation to closing including developing pricing structures, campaign development, strategic partnership development, and ongoing communication with client to ensure appropriate advertising direction.> Implemented Database Updating Program for the State of Minnesota.

• 

  M 1 Data and Analytics/Cobalt Media Group

  • Fort Lauderdale, FL

  • Director of Business Development

    • Jan 2015 - Aug 2017
    • Fort Lauderdale, FL

    Recruited to launch the Political Communications Division at this this South Florida digital agency by former protégés. Built and leads a 9-person staff to locate, and close an exclusive conservative client roster, including Ben Carson, Rick Perry, as well as regional GOP political figures. Oversees the planning & execution of digital marketing campaigns, including email, social and PSA’s.Business Development═══════════════════> Personally generated $25K in new revenue per month by leading efforts to locate new clients, identify needs, deliver tailored proposals, and plan messaging.> Delivered grassroots training to all staff members on prospecting and cold calling techniques, including how to locate decision makers, where to find data, and how to overcome objections.> Identified, prospected and engaged media publishers (digital, print, and TV networks) for partnership (content, distribution, or growth) with Cobalt Media.Digital Communications════════════════════> Launched a fundraising campaign for a Presidential Candidate using email and social media channels, resulting in new donors and an increase Prescription for America book sales.> Created public service announcements (PSA’s) for Rick Perry’s presidential campaign.> Planned and deployed fundraising campaigns for regional Presidential contenders.

• 

  Microtec Media

  • Vice President of Sales

    • 2012 - 2014

    Promoted to grow the newly-established Lead Hunter Division at this $20MM marketing agency. Created affiliate-focused acquisition and retention strategies in the education space, leveraging call centers, search engine optimization (SEO), display, and email marketing. Reported to the President.Senior Leadership═══════════════> Served as the brand champion with a diverse span of responsibilities critical to the company's long-term market and strategic position, operating efficiency and bottom-line performance.> Worked effectively with internal stakeholders to identify needs and build strategic alliances with accounts, driving contract activities from inception to close.> Accurately forecasted sales pipeline and developed and implemented quarterly business plans to achieve quota targets.> Proactively managed the product development and pricing strategy aligned with the company’s growth plan. Reviewed and maintained pricing programs to maximize gross and net profit margins.Select Accomplishments═════════════════════> Met and exceeded revenue goals by more than 140% during tenure.> Generated $150K in monthly gross revenue by establishing long-term relationships with major higher education clients, such as Liberty University and Kaplan University.> Maintained the integrity of new leads by deploying a lead validation processes.> Conducted extensive competitive intelligence, improving the quality of new leads.

  • Account Executive

    • 2009 - 2012

    Recruited to design digital marketing and advertising solutions to achieve client marketing and advertising goals. Accountable for tactical account planning and relationship building to drive the highest levels of customer engagement and satisfaction.> #1 Ranked Account Executive (out of 40) for consistently generating top gross volume.> Achieved $4MM+ in revenue within a 16-month period by offering tailored digital marketing solutions.> Acquired 66 new clients and delivered 535 unique campaigns via highly effective presentation and research skills.> Developed and cultivated long-term relationships with executives at the VP, SVP & C-level in Fortune 500 companies; annual accounts value ranged from $5K to $350K.

• 

  Target Point Media

  • Fort Lauderdale, Florida, United States

  • Senior Partner

    • 2007 - 2009
    • Fort Lauderdale, Florida, United States

    Recruited to head the new Financial Industry Division by engaging and strategizing with senior-level executives to demonstrate how the agency could drive revenue growth. Translated business needs and internal input into product features and marketing strategies, which drove business objectives and exceeded client goals.> Prospected, cultivated, and maintained key accounts including: CITI Bank, Morningstar, as well as the Republican Party Finance Committee.> Developed effective online strategies for a class action tort action recruitment campaign.> Built an extensive multi-state network of resellers located in eight states.

• 

  RelationServe Marketing

  • Fort Lauderdale, FL

  • Major Accounts Executive

    • 2005 - 2008
    • Fort Lauderdale, FL

• 

  Peter Crowell Productions

  • Fort Lauderdale, FL

  • Owner & Manager

    • 2003 - 2005
    • Fort Lauderdale, FL

• 

  Advanced Messaging Networks

  • Fort Lauderdale, FL

  • Regional Director

    • 1999 - 2003
    • Fort Lauderdale, FL