See How Many Clients You're Missing Each Month

Simply enter your business email & Topline AI Agent will show you.

Bio

Generated by
Topline AI
Peter Kooken is a seasoned marketing and financial services professional with over 25 years of experience in developing and executing marketing strategies for leading asset managers. He holds an MBA and BS in Management from Boston College.

Experience

    • Managing Director, Head Of Global Institutional Marketing
    • United States
    • Financial Services
    • 700 & Above Employee
    • Managing Director, Head of Global Institutional Marketing
      • Dec 2022 - Present

      Lead global institutional marketing strategy for one of the world's largest asset managers. Manage marketing teams located in North America, EMEA and APAC regions.

    • Head of Institutional and Retirement Marketing, North America
      • Mar 2021 - Jan 2023

      Results-delivered, collaborative leader bringing more than 20 years of proven B2B marketing success and a keen focus on achieving organizational objectives. Lead marketing strategy to drive institutional market engagement and sales opportunities for one of the world's largest asset managers.

    • Vice President, Head of US Defined Contribution Marketing
      • Jun 2017 - Mar 2021

      Lead defined contribution (DC) marketing for the #3 asset manager in the world. Responsible for creating marketing strategy and executing programs to distribute State Street investment products to institutional clients

  • Edelman Financial Engines
    • Greater Boston Area
    • Senior Director, Institutional Marketing
      • Mar 2014 - Jun 2017
      • Greater Boston Area

      Led B2B marketing team responsible for promoting fintech pioneer Financial Engines with plan sponsors, providers, consultants and advisors to drive pipeline, sales and retention.

    • United States
    • Financial Services
    • 700 & Above Employee
    • Director, Strategic Marketing
      • Apr 2011 - Mar 2014

      Led B2B marketing efforts for leading retirement plan service provider. Responsibilities included channel marketing, product marketing, thought leadership, PR, conferences and events, collateral, advertising, and CRM.

    • Director, Client Strategy
      • Jul 2007 - Apr 2011

    • Director, Marketing; Marketing Manager
      • Aug 1995 - Jul 2007

    • Product Manager; Telephone Representative
      • Aug 1990 - Aug 1995

Education

  • 1991 - 1995
    Boston College - Wallace E. Carroll Graduate School of Management
  • 1986 - 1990
    Boston College - Carroll School of Management

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Financial Services”

Looking to Create a Custom Project?

Need a custom project? We'll create a solution designed specifically for your project.

Get Started

References

Social Profiles

Community

You need to have a working account to view this content. Click here to join now

Similar Profiles