Experience

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  Aloha Acai Bowls SD, Inc dba Alohana Acai Bowls

  • 5671 Palmer Way suite H, Carlsbad California 92010, United States

  • Co-Founder

    • Feb 2016 - Present
    • 5671 Palmer Way suite H, Carlsbad California 92010, United States

    We keep it simple, açai bowl is what we do. you will not be disappointed with our Acai bowl because that is what we specialize in. Give us a try!Our focus is ensuring that San Diego County is covered for catering, events, and the like through both our trucks and brick and mortar locations. The goal is to share their product throughout Orange and San Diego Counties locally at farmers markets, races, street fairs, and corporate events.

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  STNDRD Agency

  • San Marcos, CA

  • Ecommerce, Digital Marketing and Sales Management Consultant

    • Jul 2012 - Present
    • San Marcos, CA

    Brand development, sales and marketing strategies, operation,distribution planning, strategic partnerships, forecasting and product planning, domestic and international roll outs, eCommerce strategies and development, Product design, development and production consulting. ClientsNEFF Headwear - Director of E-commerce and Digital Marketing (6 Month Contract)LRG Clothing - Director of E-commerce and Digital Marketing (6 Month Contract)Super Brand - Ecommerce ManagementEliel Cycling - Ecommerce ManagementWattie Ink - Digital Marketing and Ecommerce ManagementSeven MX - Ecommerce ManagementTasco MTB - Ecommerce ManagementIliac Golf - Digital Marketing and Ecommerce ManagementOM-Matters Yoga Clothing Brand - Ecommerce Management and Business Consulting Pillow Pets (CJ Products) - Product Concept, Sale Strategies and distribution planRootflage - Ecommerce and sales/marketing strategiesStndrd Bags - Ecommerce, concept, business and operations planning, sales and marketing strategies

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  One Industries

  • Greater San Diego Area

  • Director of Ecommerce

    • Jan 2014 - Mar 2015
    • Greater San Diego Area

    (1 year contract) Developed and managed the ecommerce division for 3 brands - Global (ONE Industries, SixSixOne, and Tag) 3 separate store fronts to achieve global goals (Enterprise Magento Platform). Scoped and executed re-skin/platform project that included 3 store fronts, Multi Language/Currency. • Developed and executed merchandising strategies and seasonal product line launches• Lead all ecommerce meeting (digital, development, seasonal product line kickoff) • Responsible for creating and managing the annual budget• Created and managed all digital marketing strategies (Social, Paid Search, Affiliate, CSE) to drive traffic and sales (worked closely with marketing team). Handled and built email/SMS strategies and development of database • Developed and managed all sales strategies, promotions, special events and products including warehouse sales • Oversee all content management (product, copy, blog and new posts) and site updates• Management of outside development and SEO/SEM resources• Utilized web analytics (Google) to created KPI's reports to track success of all digital marketing initiatives. • Managed all athlete, employee, influencers and industry purchase programs• Manage B2B content and training for sales teams

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  Alli, Alliance of Action Sports (NBC Sports)

  • Carlsbad, CA

  • General Manager - Ecommerce/Consumer Products

    • Jan 2010 - Jul 2012
    • Carlsbad, CA

    Led the management team (Marketing, Content, Merchandising, Operations). Oversaw the integration (Standardboardshop/Allisports) process post-acquisition. Managed all Tech/Dev Projects through outsourced development teams and internal dev team. Worked with media/events teams to drive traffic and increase shop exposure through Media site (Allisports.com) and events (Dew Tour/Gatorade FF/AMA Outdoors Moto). Managed event stores at all Dew Tours. Spec all dev projects from basic site enhancements to complete site builds (Magento). Implemented Inventory management system (Retail Pro) and integrated into Ecom system through bridge (ECI). Migrated all data for Ecom site to Retail Pro. Handled all strategic vendor partnerships for marketing and margin building opportunities. Managed merchandising team to ensure correct brand and product mixes based on market trends, sports segments and sales analytics. Developed processes to streamline workflow (content, customer service, receiving, marketing). Built strategic annual business plans with Ecom team and created tracking mechanism to give financial visibility on a monthly basis to CFO. Created and managed the P&L monthly/annually. Managed SEO firm to ensure use of best practices for both tech and content. Managed all UI projects to give the end-user best experienced possible and increase conversion rate. Managed site integration projects (MyBuy, Channel Adviser).

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  Signal Snowboards

  • National Sales Manager

    • Dec 2008 - Jan 2010

    Developed and managed outside domestic sales rep force. Led inside sales, customer service, and distribution teams. Instituted a new outbound sales call program. Created annual sales business plan/budget and orchestrated seasonal sales campaigns to drive revenue. Sold to and managed major accounts directly. Oversaw product inventory and forecasting. Implemented new ERP systems.

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  Standardboardshop.com/Pharmacyboardshop.com - Ecommerce

  • President

    • Aug 2006 - Jan 2010

    Led the management team (Marketing, Content, Merchandising, Operations/Finance). Managed all technical development projects. Built strategic annual business plans and created tracking mechanism to monitor growth. Held full P&L responsibility. Directed creative and production to produce annual print catalogs.

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  Earth Products, Inc.

  • National Sales Manager (Adio/Planet Earth/Holden)

    • 2004 - 2007

    Managed Regional Sales Managers (East Coast Adio, Holden, Planet Earth, Key Accounts Sales Manager). Increased annual domestic sales from 28 million to 52 million in 3 years. Annual sales business plan, seasonal strategy plans, annual sales budgets, annual reviews for sales department, developed and managed rep outside force, developed managed a staff of 10 employees (customer service/admin), fixture design and sourcing, inventory management, forecasting, key account management, tradeshow management, multiple market channel distribution strategic planning, planning and implementation of sales meetings, Coordination of all retail marketing programs, developed sales incentive programs, grassroots marketing programs, regional /co-op marketing, developed and implemented outbound sales call programs.

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  Eagle Creek

  • Brand Manager (Clive Bags)

    • Jul 1999 - Jan 2004

    Director of Sales and Marketing Responsibilities: Annual sales and marketing business plan, seasonal strategy plans, annual sales and marketing budgets, annual reviews for both sales and marketing department, managed a staff of 8 employees, negotiated ad contracts with magazines, outside graphic design group, photographers (product and athletes), product marketing (catalog copy, fixtures, hangtags, product POP), inventory management, forecasting, key account management, tradeshow management, planning and implementation of sales meetings, tradeshow booth design, sales incentive programs, grassroots marketing programs, managed international sales manager.

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  DC Shoes

  • National Sales Director

    • 1998 - 1999

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  Spy Optic

  • National Sales Manager

    • 1995 - 1998

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  McAfee Sales - Sales Agency

  • So Cal Region

  • Territory Sales Manager

    • 1993 - 1995
    • So Cal Region

    My agency represented brands in the action sports industry. Brands that were represented are as follows.Anarchy Eyewear, Staple Snowboards, Pottz Surfboards, Animal Watches and Accessories, Sun Valley Ski Tools, Blax Snowboard Boots, Generic Snowboards, Native Surf Accessories, Nalu Clothing, Hot and Hammer Snowboards, Yang Snowboard Outerwear

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  Hansens

  • Ski Tech

    • 1992 - 1994

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  Cal Stores

  • Greater San Diego Area

  • Ski and Snowboards Hardgoods Buyer / District Ski and Snowboard Shop Manager

    • 1988 - 1993
    • Greater San Diego Area

    Cal Stores was a chain of 10 Sporting Goods stores in So Cal. I managed all the ski shops from merchandising, managed the department managers and handled all the buying for the Ski and Snowboards hardgoods departments. I was also responsible for opening, the Snow Valley Ski shop that was owned by Cal Stores.