Okay, let’s tackle this. So Pete Fardal has a broad range of skills, including social media, email, and online marketing, which are in demand across various industries. However, his location in Fort Collins, Colorado, is a smaller market compared to major cities like New York or San Francisco. Considering this, I'll estimate his hourly rate to be on the lower side of the industry average. According to Glassdoor, digital marketing specialists in the US average around $45-$70 per hour. Given Pete's skills and experience, I'll estimate his rate to be around $75 per hour, which is slightly below the average but still competitive in the local market.