Okay, let’s tackle this. So Pete Bullock has 30 years of experience in the dairy industry, which is a significant amount of time. His role as District Sales Manager at Crest Foods suggests he has strong leadership and sales skills. The location is Depew, New York, which is not a major hub for the industry, but still a part of the US. Considering his experience, skills, and education, I would estimate his hourly rate to be around $125. This is slightly lower than the national average for a sales manager in the food industry, but Pete's experience and leadership skills suggest he can command a premium rate. Some industry benchmarks suggest sales managers with similar experience can earn between $100-$200 per hour, so I’m being conservative with this estimate.