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Pete Bräsler
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English Native or bilingual proficiency
- Marketing Management
- Marketing Strategy
- Brand Development
- Brand Management
- Advertising
- Show all
Bio
Credentials
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Becoming a Product Manager: A Complete Guide
LinkedInApr, 2024- May, 2026 -
Communication for Product Managers
LinkedInApr, 2024- May, 2026 -
How to Be an Inclusive Leader (getAbstract Summary)
LinkedInApr, 2024- May, 2026 -
Managing a Cross-Functional Team
LinkedInApr, 2024- May, 2026 -
Product Innovation for Product Managers
LinkedInApr, 2024- May, 2026 -
Product Management First Steps
LinkedInApr, 2024- May, 2026 -
Product Management: Launching Your Product
LinkedInApr, 2024- May, 2026 -
Product Marketing: Competitive Intelligence
LinkedInApr, 2024- May, 2026 -
Advanced Product Marketing
LinkedInMar, 2024- May, 2026 -
Analyze sponsored ads metrics and reports
AmazonMar, 2024- May, 2026 -
B2B Go-to-Market Strategy: How to Transform Your Business
LinkedInMar, 2024- May, 2026 -
Create a Go-to-Market Plan
LinkedInMar, 2024- May, 2026 -
Creating a Business Plan
LinkedInMar, 2024- May, 2026 -
Drive discoverability with Sponsored Brands
AmazonMar, 2024- May, 2026 -
Learn strategies to improve sponsored ads performance
AmazonMar, 2024- May, 2026 -
Learn the fundamentals of sponsored ads
AmazonMar, 2024- May, 2026 -
Leverage Stores for brand growth
AmazonMar, 2024- May, 2026 -
Pricing Strategy: Value-Based Pricing
LinkedInMar, 2024- May, 2026 -
Product Management: Building a Product Roadmap
LinkedInMar, 2024- May, 2026 -
Product Management: Building a Product Strategy
LinkedInMar, 2024- May, 2026 -
Product Marketing Foundations
LinkedInMar, 2024- May, 2026 -
Reach shoppers with Sponsored Display
AmazonMar, 2024- May, 2026 -
Transitioning to Product Management
LinkedInMar, 2024- May, 2026 -
Postgraduate Diploma in Management in Marketing
University of Cape TownJan, 2016- May, 2026 -
Diploma with Merit in Computer Graphics Design
Media Design SchoolJan, 2001- May, 2026
Experience
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Consumer Goods
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1 - 100 Employee
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Product Launch Manager
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Apr 2023 - Present
• Spearheaded the successful launch of 200+ organic supplements on Amazon, ensuring on-time delivery, budget adherence, and high-quality standards.• Led cross-functional teams (R&D, Sourcing, Marketing, Inventory) for strategic planning, optimizing launch strategies, resulting in significant sales growth.• Conducted market research and utilized customer feedback to guide product development and marketing strategies.• Implemented and monitored sales and marketing strategies across various platforms, including social media and email marketing.• Regularly reported on launch metrics, contributing valuable insights for process optimization.
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Team Lead Manager
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Nov 2022 - Present
As Nature's Craft Team Lead Manager I am responsible for planning and developing their overall email communications as well as developing email marketing strategies and overall product launch strategies. I am responsible for managing the strategy, leading the Nature's Craft team and ensuring that the business goals are met.
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Cloud Academy, Inc.
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San Francisco, California, United States
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Instructional Designer
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Aug 2020 - Nov 2022
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San Francisco, California, United States
• Design and develop eLearning courses for Cloud Academy Inc. • Develop courses for clients such as Amazon, Microsoft and Google• Design eLearning storyboards and instructional design course work
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Self-employed
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Cape Town Area, South Africa
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Brand and Marketing Consultant
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May 2019 - Nov 2022
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Cape Town Area, South Africa
Some clients:- Cloud Academy Inc. www.cloudacademy.com - Nexia International www.nexiacapetown.com- TRG: The RiteSolve Group www.trg.co.za- Quadrant Risk Services (Pty) Ltd- Schmeckt Foods (Pty) Ltd
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Kibo Connect
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Cape Town Area, South Africa
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Marketing Manager
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Aug 2017 - Apr 2019
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Cape Town Area, South Africa
Played a pivotal role in jumpstarting Kibo Connect’s and Kibo Technical's marketing and branding initiatives. Successfully managed all marketing efforts for Kibo Connect and Kibo Technical divisions. Created, maintained and developed memorable marketing strategies that are driving company growth. Responsible for Kibo’s total marketing budget. Grew inbound lead generation with measured results. Prepared online (Google Ads, Facebook Ads and Linkedin Ads) and print marketing campaigns. Monitored and reported on the effectiveness of marketing communications. Prepared research reports and identified potential new markets to approach.• Managed comprehensive marketing campaigns, developed strategies aligned with company objectives, and handled lead generation.• Created online and print marketing materials, identified target markets, and built brand awareness.
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ECONO-HEAT Energy Efficient Appliances (Pty) Ltd.
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Cape Town, South Africa
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Marketing Manager / Global Brand Manager
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May 2009 - Jul 2017
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Cape Town, South Africa
Facilitated the successful achievement of overall business objectives through engaging extensively with marketing and ad agencies to ensure the best and most cost-effective outcomes.Took an integrated approach in creating new pricing strategies for the customer base, worked in close collaboration with the global commercial team and reported directly to the CEO.Identified local market opportunities through analysing order/sales reports, pricing lists and inventory levels, and formulated strategies for current and new markets through analysing sales data and trends.Created new product promotions and developed strategic partnerships, tailored for each market segment or market demographic, and astutely increased market share within current markets. Set budgets for annual marketing and advertising spend, and planned advertising spend and timelines for each advertising campaign ahead of season, in line with annual marketing budgets.Increased brand awareness and engaged directly with customers through effectively managing all aspects of online marketing, social media and company website.Provided creative design work for product packaging and other marketing materials, proactively investigated all options so as to maximise relevance and effectiveness and minimise costs. Maintained and updated the company’s global trademarks portfolio. Conceptualised and project-managed new product development and optimisation initiatives. Leveraged a strong understanding of company strengths and positioning within the markets to increase brand awareness and consistently maintain brand image within corporate guidelines.Remained calm and decisive under pressure, effectively prioritised tasks and met challenging deadlines.
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PEB Media Limited
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Auckland, New Zealand
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Owner
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Jan 2006 - May 2009
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Auckland, New Zealand
PEB Media Ltd was a design company I owned and ran various design projects through. I had a handful of clients that I worked with throughout the period of running it. It was fun and gave me ideas for my next career step in the design world.
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Hot Mustard Communications Ltd
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Auckland, New Zealand
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Intermediate Designer
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Nov 2007 - Feb 2009
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Auckland, New Zealand
Hot Mustard was a small to medium sized advertising agency. My role at Hot Mustard involved liasing with account managers regarding design jobs, and being responsible that all work is accurately represented within the client’s brand guidelines and achieves it’s goal of satifying the client completely. I was also responsible for small AV projects. This involved capturing video footage, then editing it back in the studio. Also worked on some Flash animated web banners and various small animation projects.
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Jasons Travel Media
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Auckland, New Zealand
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Graphic Designer
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Apr 2002 - Oct 2007
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Auckland, New Zealand
My main role was handling the monthly print production of the Auckland and Wellington What’s On visitor’s guide. This involved closely liaising with sales consultants to interpret customer ad briefs, creating their print advertising. I also designed, paginated and laid out the publication, making sure it met all deadlines. I also worked on various other assignments such as re-designing front covers of publications, promotional posters and brochures.
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New Zealand Yellow Pages Group
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Auckland, New Zealand
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Designer and Illustrator
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Jan 2001 - Dec 2002
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Auckland, New Zealand
I worked on design briefs with sales reps and customers and delivering proofs to meet their specifications. I created new customer logos when required and illustrated ads with hand drawn graphics. These ranged from cartoon characters to special graphic effects or illustrations briefed to me by customers. I also assisted with proofing and scanning artwork during the production process.
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Radiation Limited
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Auckland, New Zealand
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Designer
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2002 - 2002
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Auckland, New Zealand
This role was my first real introduction into the world of design. I was employed as a part time creative designer for a brand navigation company called Radiation Ltd in Ponsonby. As this was a small boutique design company I was exposed to a wide range of advertising and marketing skills. I drew characters and storyboards for Unichem and Green Acres promotional material, developed catch phrases to enhance brand recognition, and worked in developing ad campaigns while employed as part of their creative team.
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Education
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2016 - 2018University of Cape Town
Postgraduate Diploma in Management in Marketing, Marketing/Marketing Management, General -
2009 - 2009
University of Cape Town
Associate's Degree, Strategic Marketing for Thinkers · Finance for Non-Financial Managers · Project Management -
2001 - 2001
Media Design School
Associate's Degree, Graphic Design -
1999 - 2001
Freelance Art School
Associate's Degree, Animation, Interactive Technology, Video Graphics and Special Effects
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Industry Focus. “Consumer Goods”
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