Okay, let’s tackle this. So Pete Benner has 40 years of experience in sales, which is a long time. He's also worked in sales management and marketing strategy, which are valuable skills. However, his experience is in the sporting goods industry, which is a niche market. Location is Oak Park, Michigan, which is not a major hub for sales professionals. Considering his experience, skills, and location, I estimate his hourly rate to be around $75, which is on the lower end of the scale for sales professionals with similar experience and skills.