Experience

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  Tutunski Kombinat AD Prilep (TKP)

  • North Macedonia
  • Tobacco Manufacturing
  • 1 - 100 Employee

  • Supervisor Planning Analyst

    • 2017 - Present

    Day to day activities:Lead, coordinate, and execute research projects on the external market environment, including market potential, segments, and size. Identify opportunities and threats, and communicate insights to senior executives and the Board. Regularly reassess company strategy for different strategic business units (SBUs), exploring new directions, business development initiatives, and strategic projects. Collaborate with cross-functional teams on strategic business plans, operational plans, and budgets that address identified opportunities and threats. Manage strategy implementation review and performance analysis, setting up key performance metrics dashboards. Support product strategy and product marketing strategy development, analyzing cost and profitability, recommending improvements, and defining optimal product features and capabilities. Establish product positioning, GTM strategy, and marketing mix elements. Drive pricing strategy development and set product pricing during the annual pricing round.

  • Planning Analyst

    • 2012 - 2017

    Day to day activities:Conduct thorough market analysis (qualitative and quantitative) to determine market size, segments, and personas, assess market potential, analyze competitors, and identify trends and opportunities. Evaluate category, channel, brand, and product performance, monitor KPIs, detect deviations, and collaborate across teams to propose corrective actions and improvements. Track and report the impact of marketing initiatives, activation plans, and brand campaigns, measuring uplift, channel promotion sales, customer lifetime value (CLV), and return on investment (ROI). Create and manage product sales forecasts, support demand planning, and project revenue. Assist in developing business cases for various purposes such as streamlining product portfolios, evaluating new product potential and features, market entry strategies, changes in Go-To-Market (GTM) approach, pricing adjustments, and financial analysis with risk assessment.

  • Regional Marketing Specialist

    • 2008 - 2012

    Day to day activities:Formulate and execute market research projects, retail visits, and analyze customer, shopper, and consumer insights. Identify new opportunities and contribute to marketing/brand planning, strategy development, and budget preparation. Drive activation strategies and execute initiatives. Develop regional category vision, collaborate cross-functionally, and define commercial strategy, optimal assortment, and marketing mix. Conduct comprehensive analysis of distribution, shelf placement, and visibility. Manage sales and field teams to establish trade penetration, minimize gaps, secure retail listings, and enhance in-store visibility. Act as brand guardian, collaborate with agencies for brand communication, key messaging, and marketing material. Execute ATL and BTL campaigns and engage in trade promotions, brand activation, in-store advertising, and events. Utilize market knowledge to influence NPD, innovation, and regional product launches.

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  Various Organizations

  • Various Sales, Marketing & Market Research positions

    • 2005 - 2008