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Perdana Ardhi Nugroho, Ssi., Mm is a seasoned marketing professional with 20+ years of experience in various industries, including medical equipment, pharmaceuticals, and food and beverage. He holds a Master of Management degree from Universitas Mercu Buana and has completed various certification programs in creative thinking, selling, key account management, negotiation, and high impact presentation.

Credentials

  • Creative Thinking Technique
    PPM Institute of Management
    Sep, 2013
    - Apr, 2026
  • Selling Skill
    Mercuri International China
    Dec, 2012
    - Apr, 2026
  • Key Account Management
    MARKPLUS, INC.
    May, 2012
    - Apr, 2026
  • Negotiation Skill
    Mercuri International China
    Jan, 2012
    - Apr, 2026
  • High Impact Presentation
    Dale Carnegie Training® Indonesia - PT Dasindo Media
    May, 2010
    - Apr, 2026
  • The Roadmap to Effective Leadership
    Dale Carnegie Training® Indonesia - PT Dasindo Media
    Sep, 2007
    - Apr, 2026

Experience

    • Country Manager Indonesia
      • Dec 2021 - Present
      • Indonesia

  • Dymind
    • Shenzhen, Guangdong, Cina
    • Country Sales Manager
      • Aug 2020 - Nov 2021
      • Shenzhen, Guangdong, Cina

  • DIPA Healthcare
    • Jakarta Raya, Indonesia
    • Product Manager
      • Jul 2018 - Jul 2020
      • Jakarta Raya, Indonesia

      Business Unit: Medical Equipments (Radiology & Imaging Diagnostic Products)- Planing product promotion strategies: segmenting, targeting and positioning products. - Making annual Marketing Plan & product Business plan. - Design marketing activities such as exhibitions & seminars including preparing promotional materials, speakers and presentation materials. - Planning to launch a new product. .- Prepare material for product knowledge and provide training to the field force. - Compile and evaluate marketing programs.

    • National Sales & Key Account Manager
      • Aug 2017 - Apr 2018
      • Indonesia

  • PT. ARKRAY
    • Indonesia
    • Sales Manager
      • Mar 2014 - Aug 2017
      • Indonesia

      Responsible for National Sales • Assist Director in start up business, searching, selection and appointed a local company for exclusive distributor of ARKRAY in Indonesia.• Determine and ensure sales goals for all distributors by a minimum purchase quantity forecasting can be achieved as agreed• Regular Visits to distributors and customers across in Indonesia to look for market information from sales team distributors and customers feedback.• Assist Director in formulating strategy and pricing structure for existing products or changes in the new strategy to achieve the objectives; market share, profits, pricing promotions. • Create and control the execution of sell-in and sell-out promo to achieve the sales target• Responsible for developing and set up sales teams for different lines of business: including recruiting, selecting, orientation, and training employees. • Planing strategies and techniques necessary to achieve sales targets based mapping potential customers and generate customer leads Identifies marketing opportunities by identifying consumer requirements, defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share.• Establish a relationship with potential customers and key opinion leaders (KOL), • Coordination with marketing, support team to conduct market survey, evaluation and research of new products, Seminar, Exhibition, and other marketing event.

  • PT Sysmex Indonesia
    • Greater Jakarta Area, Indonesia
    • Senior Sales Executive
      • Jul 2007 - Feb 2014
      • Greater Jakarta Area, Indonesia

      Responsible for sales area in west Jakarta & Banten.• Setting annual budget for the area and determine potential customer needs base on established marketing strategy for SYSMEX Products (hematology, clinical cemistry, cogualation, IT Healthcare). including the submission of quotation, presentation and negotiating until the product is sold, to achieve sales targets with optimal • Create regular visits plan to existing customers and prospect customer, to build relationships and explore the possibility of other needs that may be a sales opportunity• Develop extension product line in customer and expands the market coverage area.• Establish a good relationship with key person in Laboratory Hospitals.• Manage coverage area & maintain of sales utilization customers for achieve target sales in coverage area.• Reporting sales achievement & progress report and comment about information competitors activities & the market situation such as buying power, outbreak, new hospital & labs, new testing trend, patient or customer trend every month.

    • Indonesia
    • Pharmaceutical Manufacturing
    • 500 - 600 Employee
    • Sales & Technical Assstant Manager
      • Mar 2005 - Jun 2007

      Responsible for sales key account & product management.• Assist Marketing Manager in creating business plan and annual budget for environmental business unit (LOVIBOND), including marketing strategic such as business strategic, product positioning, segmentation and key messages of LOVIBOND products • Designs and develops promotional materials reinforcing the product/brand positioning and competitive advantage. • Involved in marketing activities to attend scientific symposia & exhibitions • Conduct LOVIBOND product training for support sales team to deliver sales objectives & activities• Manages the forecasting and inventory process to ensure correct stock levels, by quarterly forecast to maintain the availability of stock and can meet the needs of sales and customer demand can be delivered on time

    • Product Specialist
      • Feb 2002 - Feb 2005

      • Developing LOVIBOND business unit, water testing equipment, in industrial segment water treatment, Food Beverage, Pharmaceutical and Chemical.• Perform sales & marketing activities include selling, presentation, technical training, specialized LOVIBOND water testing equipment • Assist Product Manager Prepare a quarterly forecasting stock to maintain the availability of stock• Preparing marketing tools, advertising materials, marketing campaigns, exhibitions and other marketing activities

Education

  • 2015 - 2018
    Universitas Mercu Buana
    Master of Management (MM), Marketing
  • 1994 - 1999
    Universitas Sriwijaya
    Bachelor of Science - BS, Chemistry

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Medical Device”

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