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Percy Fernandez, Phd profile image

Percy Fernandez, Phd

Professor & Chairperson, School of Me... at Manipal University, Dubai Campus
Intro Book
Educator and leader with expertise in public relations, business strategy, and outdoor leadership.
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Location
Dubai, United Arab Emirates, AE
Skills
  • Team Management
  • New Media
  • Public Relations
  • Business Strategy
  • Team Building
  • Show all
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Bio

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Percy Fernandez is a seasoned educator and leader with a strong background in public relations, business strategy, and outdoor leadership. He has held various roles, including Professor & Chairperson, School of Media & Communication at Manipal University, Dubai Campus, and Founder at FLOW. Fernandez has also worked as a press and media consultant, expedition photographer, senior learning consultant, and head of strategy at several organizations. He holds a PhD from the University of Oxford and has taught at various institutions.

Experience

  • Manipal University, Dubai Campus
    • Dubai, United Arab Emirates
    • Professor & Chairperson, School of Media & Communication
      • Apr 2017 - Present
      • Dubai, United Arab Emirates
  • FLOW
    • www.theflowtraining.com
    • Founder
      • Jan 2014 - Present
      • www.theflowtraining.com

      Building lasting relationships with our stakeholders and offering value is at the heart of what we do at FLOW. Well, how do we do that is what drives us at FLOW. Our school programmes, for students, teachers and parents, are based designed on the back of experiential learning, emotional literacy ...

  • Dragonfly
    • Hong Kong
    • Programme Director
      • Jan 2013 - Nov 2015
      • Hong Kong

      Designed and delivered classroom and outdoor leadership training programmes for schools in Hong Kong and China.

  • MSF India
    • New Delhi Area, India
    • Press Consultant
      • 2013 - 2014
      • New Delhi Area, India

      I served as a press and media consultant.

  • NATIONAL CADET CORPS - India
    • Mt.Everest
    • Expedition Photographer, 2013 NCC Everest Expedition
      • 2013 - 2013
      • Mt.Everest
  • Youreka
    • India
    • Senior Learning Consultant & Campus Chief
      • 2011 - 2013
      • India

      Helped devise and execute classroom and outdoor learning programmes for schools across India. Also ran outdoor learning programmes. These outdoor learning programmes were either camp-based or expedition based programmes in the Himalaya. All learning programmes were based on the back of experienti...

  • Tarmac Affairs
    • New Delhi Area, India
    • Head Of Strategy
      • 2009 - 2011
      • New Delhi Area, India

      I drove communication and strategy at Tarmac Affairs, a PR and corporate communication company headquartered out of New Delhi. We planned and executed several campaigns, year-on-year PR gigs for several Indian and multinational companies.

  • GREY MATTERS
    • New Delhi
    • Founder
      • 2007 - 2009
      • New Delhi

      Founded Grey Matters, a PR and corporate consulting firm.

  • NewsX (Direct News Private Limited)
    • New Delhi Area, India
    • Senior Executive Producer
      • 2007 - 2009
      • New Delhi Area, India

      Joined as head of desk at output. Later was tasked to launch Bombay news office. Also ran prime time programming alongside special features and other programmes. Was responsible for mentoring country-wide reporters team.

  • Bennett Coleman and Co. Ltd. (Times Group)
    • New Delhi Area, India
    • Editor
      • 2003 - 2007
      • New Delhi Area, India

      Joined as a senior writer with the Times Group. Later went on to join the digital and broadband team. Was also the online sports editor among other assignments I undertook.

  • Amity School of Communication, New Delhi
    • New Delhi Area, India
    • Deputy Director
      • 2001 - 2003
      • New Delhi Area, India

      Helped set up the south Delhi campus of Amity School of Communication. I also taught media, communication and journalism to Bachelors and Masters programme students.

  • UTV News Limited
    • New Delhi Area, India
    • Editorial
      • 1999 - 2001
      • New Delhi Area, India
  • Business India Television
    • Correspondent
      • 1994 - 1996

      Joined as the research team and later to join as a correspondent with the weekly business show.

  • Dev Benegal's Production House
    • India
    • Assisant Director
      • 1993 - 1993
      • India

      Worked as a researcher and assistant director to Dev Benegal for his documentary called Field of Shadows, made and broadcast for Channel 4, UK.

Education

  • University of Oxford
  • 1995 - 1999
    Jawahar Lal Nehru University
  • 1992 - 1994
    Jawahar Lal Nehru University
  • 1990 - 1992
    Delhi School of Economics
  • 1987 - 1990
    Loyola College

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