Okay, let’s tackle this. So Penny's Flowers has 87 years of experience in event management and marketing, which is extremely rare. Typically, event managers and marketers charge by the hour or project basis. However, considering her extensive experience and the fact that she's been running her own flower shop for 87 years, I'd estimate her hourly rate to be on the lower side. Let’s compare this to industry benchmarks. Event managers with similar experience might charge $100-$200 per hour, but Penny's unique situation and lack of formal education in the field bring her rate down. I'll estimate around $75 per hour, considering her longevity in the industry and the fact that she's not seeking to break into a new field.