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Penelope Scott is a seasoned marketing professional with a strong background in advertising, sales, and digital strategy. She has held various leadership positions, including Senior Director at Healthline Media, Vice President of Sales at TIME Inc., and Director of Strategic Sales Operations at SHARECARE, INC. ATLANTA / QUALITYHEALTH. She has also worked at MEDIZINE LLC (REMEDY HEALTH MEDIA), FINANCIAL TIMES - PEARSON PLC, and TIME, INC.

Credentials

  • CAM Certificate & Diploma in Communication Studies
    CAM Foundation

Experience

  • Healthline Media
    • Greater New York City Area
    • Senior Director
      • Jan 2017 - Dec 2022
      • Greater New York City Area

    • VICE PRESIDENT, SALES
      • 2010 - 2016
      • Jersey City, New Jersey

      Directed strategic sales operations for health and wellness engagement platform providing personalized resources helping consumers live healthy lives. Acquired performance-based marketing company QualityHealth in 2014. Collaborated and strategized with other departmental heads.• Consistently produced year-over-year sales growth from sales team.• Drove key initiatives, including $6.9M enterprise program for Sanofi, innovative cost-per-script programs, and first-party data-driven solutions for clients.• Recruited organization’s top sales agents, and trained new team members.• Organized and facilitated new training and education initiatives for whole sales team.

    • VICE PRESIDENT, SALES & MARKETING
      • 2008 - 2010
      • New York, New York

      Led strategic efforts to generate leads and develop email marketing campaigns and vertical health ad network.• Launched and sold effective and lucrative campaigns for such prestigious clients as Novartis, AstraZeneca, P&G, J&J and for Pfizer, • Devised and initiated multichannel solutions for clients, including a custom integrated publication built for consumption through doctor’s offices and digitally.

  • TIME, INC.
    • New York, New York
    • VARIOUS
      • 1998 - 2008
      • New York, New York

      SENIOR ACCOUNT EXECUTIVE (TIME), 2006 to 2008Managed largest portfolio of diverse clients totaling $15M—including Pfizer, GSK, IBM, Sharp, E*trade, Volvo, and Air France—for TIME Magazine, a weekly newsmagazine with 5 worldwide editions.• Expanded business 144% over just 2 years.SENIOR VP, AMERICAS ADVERTISING SALES (TIME INTERNATIONAL), 2002 to 2006Coordinated international ad sales out of both U.S. and Latin American markets.• Increased revenue and market share for international business.VP, ADVERTISING SALES (TIME INTERNATIONAL), 2000 to 2002Supervised 5 Sales Executives and supporting staff team in international edition ad sales from U.S. market.• Recorded record revenues for U.S. sector in 2001 ($15M).ACCOUNT EXECUTIVE (TIME INTERNATIONAL), 1998 to 2000Oversaw key accounts for 4 international editions of TIME Magazine.• Achieved record sales of $6M in 1999.• Won key accounts with innovative programs for IBM, Compaq, Deutsch Bank, KPMG, PFG, JP Morgan, and Ford’s global 53rd issue.• Awarded TIME Inc.’s “2000 President’s Award” in Teamwork Category for outstanding global program

  • FINANCIAL TIMES - PEARSON PLC
    • New York, New York/London, Englad
    • VICE PRESIDENT ADVERTISING, NORTH & SOUTH AMERICA
      • 1996 - 1997
      • New York, New York/London, Englad

      Directed entire U.S. advertising sales team, including 7 Sales Executives and $20M in annual revenues.• Grew U.S. advertising sales by 36%.

Education

  • University of London, London
    Bachelor’s Degree

Suggested Services

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Industry Focus. “Marketing and Advertising”

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