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Bio

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Penelope Moreno is a seasoned digital marketing professional with extensive experience in social media, content creation, and campaign management. She holds a Bachelor of Arts degree in Strategic Communications from the University of Houston and has completed various certifications in social marketing, Google Ads, and Google Analytics. With a strong background in public relations and marketing, Penelope has worked with various organizations, including Nutex Health Inc., MD Anderson Cancer Center, and The Borgen Project.

Credentials

  • Social Marketing Certification
    Hootsuite
    Dec, 2021
    - Apr, 2026
  • Google Ads Display Certification
    Google
    Nov, 2023
    - Apr, 2026
  • Google Ads Search Certification
    Google
    Nov, 2023
    - Apr, 2026
  • Google Analytics Certification
    Google
    Jul, 2023
    - Apr, 2026
  • HubSpot Marketing Software
    HubSpot

Experience

    • United States
    • Hospitals and Health Care
    • 1 - 100 Employee
    • Digital Marketing Coordinator
      • Oct 2023 - Present

      • Develop and maintain Google Search, Display, and Video ad campaigns for 20 facilities• Coordinate with advertising partner and facilities to run OTT ads • Utilize Google Analytics to track visitor interaction with facility websites in order to analyze and optimize marketing campaigns• Report and present learnings from marketing analytics, including actionable insights and recommendations.• Build and edit facility websites using WordPress

    • Social Media Coordinator
      • Mar 2022 - Oct 2023

      • Developed and scheduled engaging content for Facebook, Instagram and LinkedIn• Created and implemented new digital marketing campaign strategies, including Facebook ad campaigns• Interpreted social media analytics in order to improve and develop best practices• Troubleshooted Facebook Page and ad account issues• Edited and uploaded videos on TikTok and Reels to increase social media engagement

  • MD Anderson Cancer Center
    • Houston, Texas, United States
    • Publications Intern
      • Sep 2021 - Dec 2021
      • Houston, Texas, United States

      • Wrote stories for the Division of Education & Training’s internal website and newsletter• Interviewed staff to identify and write new stories for the internal website and newsletter• Built news archives in the new Educator’s Companion SharePoint website

    • Director Of Public Relations
      • Apr 2021 - Dec 2021

      • Updated and edited the organization's website to showcase upcoming events and news• Created the branding for the organization’s social media and designed all posts and flyers• Promoted the organization to students and motivated them to be active members

    • Treasurer
      • May 2020 - Apr 2021

      • Helped plan the organization’s first diversity inclusion event• Promoted the organization to students online and in-person• Designed the organization’s shirt and was in charge of running the shirt fundraiser• Worked with the president and faculty advisor in preparing the annual budget• Motivated members to stay active and participate in PRSSA events

  • South Post Oak Recycling Center
    • Houston, Texas, United States
    • Public Relations Intern
      • Jul 2021 - Sep 2021
      • Houston, Texas, United States

      • Created blogs to optimize South Post Oak Recycling Center's SEO while providing relevant, educational content• Collected and created content to build a media kit that included press releases, fact sheets and articles• Met with journalists and other media professionals to pitch story ideas relevant to South Post Oak Recycling Center• Created monthly newsletter template to send to potential and existing customers • Edited and created presentations about South Post Oak Recycling Center• Reported daily social media activity and posts that an agency was performing for South Post Oak Recycling Center

  • University of Houston
    • Houston, Texas Area
    • Office Assistant
      • Aug 2019 - May 2021
      • Houston, Texas Area

      • Handled incoming mail, bills, and invoices and completed appropriate actions to verify payment was completed• Sourced and ordered office supplies to ensure day-to-day operations continued smoothly • Responded to emails and calls to facilitate communication and enhance business processes• Uploaded photos and information to SharePoint database in order to make Power BI reports

  • Valenti Integrated
    • Houston, Texas, United States
    • Account Executive
      • Jan 2021 - Apr 2021
      • Houston, Texas, United States

      • Developed a social media calendar for a client's Instagram• Created the branding for a client's event along with the branding materials that accompanied it• Designed post templates that the client can use for future posts

    • PR/Marketing Intern
      • Jun 2020 - Sep 2020

      • Created a branding campaign that increased knowledge of how to contact Congress• Conducted a focus group and gathered feedback on The Borgen Project for market research• Pitched story ideas and posts to print, broadcast and digital media, which resulted in four digital media accounts agreeing to upload posts I created and a podcast interviewing the founder of The Borgen Project• Created and implemented a fundraising strategy that raised $620• Planned, marketed and presented at an informational meeting• Utilized social media and developed strategies for web-based messaging• Assisted with The Borgen Project's advocacy efforts

Education

  • 2019 - 2021
    University of Houston
    Bachelor of Arts - BA, Strategic Communications, Public Relations
  • 2015 - 2019
    Alvin Community College
    Associate of Arts - AA, General Studies
  • 2015 - 2019
    Robert Turner College And Career High School
    High School Diploma

Suggested Services

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Industry Focus. “Marketing and Advertising”

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