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Bio

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Pemith Paaris is a seasoned marketing professional with extensive experience in account management, marketing strategy, and business development. He has held various leadership positions in companies such as Acentura Inc, Synex Group, and Ridgecrest Group (Pvt) Ltd, managing customers, revenue models, and marketing campaigns across multiple sectors. He holds an MBA from Asia e University and is proficient in multiple languages, including English and Sinhala.

Experience

  • Acentura Inc
    • Colombo, Western Province, Sri Lanka
    • Head of Strategic BU / General Manager - Telecom , Insurance , Banking & Finance
      • Dec 2022 - Present
      • Colombo, Western Province, Sri Lanka

      Heading a Strategic Business Unit of the organization Managing customers across sectors such as Telecommunications , Banking & Finance and Insurance. I create and execute Business strategy for the SBU while actively seeing out new revenue models & revenue channels. Exploring partnerships that are beneficial for long and short term .Focusing on Customer retention , Vertical and horizontal expansions by exploring business opportunities.Managing & Leveraging both internal and external stake holders to drive the Business operation forward.P&L Management of the SBU

    • Advisor
      • Oct 2017 - Present
      • Canada

  • Synex Group
    • Sri Lanka
    • Assistant General Manager Sales , Marketing & Trading , Synex International ( Pvt ) Ltd
      • Nov 2017 - Dec 2022
      • Sri Lanka

      Overlooking Business Development and Marketing for the organization while driving the trading arm of the company. Managing stakeholders in both Micro and macro environment and is instrumental in partner retention & negotiations while engaging in driving the revenue forward with steady targets in sight. Leading the strategy & planning of all Marketing activities and it's execution making sure the brand and the service offering is reached in to all the market segments.Guiding and leading the Teams and mentoring them on Strategies of customer acquisitions , retention and New Business development while managing the revenue channels and Marketing channels .

    • Head of Sales and Marketing
      • 2015 - Oct 2017

      Leading the Business and Sales Process of Both B2B and B2C operation of the organization while managing the Digital transformation and its Digital business arm Tickets.lk . Was instrumental in driving revenue above target and Marketing a brand new SaaS (Software as a service ) solution to the corporate sector tech needs . Managed Key stakeholders both internally and externally. Managed the E commerce operation of Ridgecrest which is Tickets.lk and it's Marketing and Business Development activities

    • Sales and Marketing
      • Feb 2014 - Oct 2017

       Responsible for managing the corporate clients and marketing company products Seeking new sales opportunities and ensure the sales revenue. Monitor the current trends in the market Account Management Ensuring of the Marketing collateral and material is updated

    • Sales and Marketing - Mobile Solutions
      • Jan 2013 - Nov 2013

      was responsible for the revenue of the mobile solutions department. Was instrumental in acquiring new customers for the new business unit within a matter of 6-8 months and managed to deliver cutting edge technological solutions such as virtual reality applications and Location based services applications for companies like Unilever , Nestle , Fonterra etc...

    • Account Management
      • Jun 2011 - Nov 2012

       Was responsible for managing the corporate clients and marketing company products Seeking new sales opportunities and ensure the sales revenue. Monitor the current trends in the market Liaising with the partners Account Management

    • Marketing Executive
      • Nov 2010 - May 2011

    • Promotions Executive
      • Jun 2009 - Oct 2010

    • Marketing / Promotions Executive
      • Sep 2008 - 2009

Education

  • 2021 - 2023
    Asia e University
    Master of Business Administration - MBA, Business Administration and Management, General
  • CIM | The Chartered Institute of Marketing
  • St. Peter's College Colombo

Suggested Services

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Industry Focus. “Information Technology & Services”

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