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Peggy Mcgrath Dixon is a seasoned marketing professional with extensive experience in product development, account management, and sales. She has held various roles, including Corporate Account Program Manager at Geiger, Business Mentor at MARCO Promos, and National Account Manager at Gemline. Peggy has a strong background in marketing, with a degree from Hobart and William Smith Colleges and certifications from PPAI.

Credentials

  • PPAI Fellow
    PPAI - Promotional Products Association International
    Jan, 2018
    - May, 2026
  • Master Advertising Specialist MAS Lifetime
    PPAI - Promotional Products Association International
    Nov, 2014
    - May, 2026
  • Certified Advertising Specialist (CAS)
    PPAI - Promotional Products Association International
    Jan, 2011
    - May, 2026

Experience

    • Corporate Account Program Manager
  • Geiger
    • Remote
    • Corporate Account Program Manager
      • Apr 2022 - Present
      • Remote

      Serving as the primary client contact person for key corporate branded programs. I will be responsible and accountable for the overall performance of the assigned national programs, developing and executing marketing plans coordinated with the sales partner.Provide direction to specialist functio...

  • MARCO Promos
    • Oshkosh, Wisconsin, United States
    • Business Mentor
      • Dec 2020 - Apr 2022
      • Oshkosh, Wisconsin, United States
    • United States
    • Manufacturing
    • 200 - 300 Employee
    • National Account Manager
      • Oct 2017 - Jun 2020

      Relationship manager and sales driver of certain strategic accounts along with providing actionable insight to Executive Sales Directors, Regional Managers and Inside Sales teams using company and industry analytics. Identify customer and market opportunities in focused segments to win more business. The center hub in the wheel of customer, sales, marketing, product and service. Plan and execute National Sales meetings for said accounts with emphasis on uncovering opportunities for company sales team. Negotiate terms of engagement with C-level personnel.

    • Sales Channel Manager
      • Jan 2015 - Oct 2017

      Sales driver of certain strategic accounts along with providing actionable insight to Sales Directors, National Account managers, Regional Managers and Inside Sales teams using company and industry analytics. Identify customer and market opportunities in focused segments to win more business. Develop and mentor Channel Management staff to become valuable, credible resources for their customers. Product expert.Additionally, direct sales responsibility for specialty accounts.

    • Merchandise Manager
      • May 2011 - Jan 2015

      Working directly with top accounts, mostly in the e-commerce space, developed personalized merchandise plans to maximize sales. Increased bottom line sales every year in each of the accounts. Created and delivered product launch training materials to internal and external customers. Provided product insight to sales teams in the field and acted as a bridge between product strategy and field execution. Kept current with trends and competition in the marketplace with a view to create strong business opportunities.

    • Product Manager
      • Jun 2005 - May 2011

      Responsible for all domestic product development. Developed product road maps by category and then starting with analysis, provided design concept guidance; analyzed and refined pricing to maximize sales and profit margins, Coordinated packaging and launch details as the owner of the cross-functional product cycle calendar. Successfully launched a new product category and brand (Zebra writing instruments) Extensive travel, merchandised programs for top accounts and coached a team of product associates.

    • Order Administration Manager
      • Mar 2001 - Jun 2005

      Oversaw multiple departments (21 people) responsible for the order process - from receipt through decoration. Recognized for streamlining existing processes and creating new ways of operating.

    • Director of Sales Admin, Marketing Manager
      • Dec 1989 - Feb 1998

      Sales operations, sales analytics, forecasting and developing customer product programs.

    • Director of Marketing
      • 1986 - 1989

      Privately held giftware company selling to gift and department stores through manufacturer's reps. Decorated wedding glassware and manufactured wedding and baby albums. Produced 11 catalogs per year with in-house photography and design staff.

Education

  • Boston College Carroll School of Management
  • Duxbury High School
  • Hobart and William Smith Colleges

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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