Experience

• 

  Brands Invincible

  • Gurgaon, India

  • Founder

    • Jan 2016 - Present
    • Gurgaon, India

    Storytelling is what Brands Invincible is all about...building engaging brand stories which live to the patrons' promise and sustain their place in minds & hearts!We strive to build unique and relevant content; away from clutter, pathbreaking, yet assimilable through creative, digital, experiential and films domains.

• 

  Yellow Poetry Homes

  • Vrindavan, Uttar Pradesh, India

  • Co-Founder

    • Sep 2021 - Present
    • Vrindavan, Uttar Pradesh, India

    Curated a successful and highly fulfilling initiative of concept-driven home-stays listed currently on AirBnB, in Vrindavan. We call them our "Storyteller Homes"...a relentless passion of conversations, meeting people from across the globe, community building and creativity have led to Yellow Poetry Homes, eventually scaling into other cities and synergistic verticals as a wayforward move.

• 

  BrandInPlay

  • Faridabad Area, India

  • Co-Founder

    • Apr 2017 - Dec 2018
    • Faridabad Area, India

    The core competencies of BrandInPlay have always been working away from clutter, creative autonomy, a little bit of lateral thinking, dedication and accountability to businesses. Our core expertise lies in building unique, relevant and emotive content, underlying the key connect of any brand with the target group. This would span out in - Rich Digital content to Social campaigns and Platforms management - Media Planning & Strategy to building robust Websites- Creative Strategy and Brand Nomenclature/ Communication- Blogs, Videos/ Viral Web Series, Short Films, Documentaries- Strategic Alliances We also have in-house self-sufficiency when it comes to production of audio-visuals or filming/ voice overs.At BrandInPlay, we strive to and believe in working closely with synergistic brands and attach to the core values to build innovative and path-breaking solutions/opportunities. We value good work speaking for us and cherish sustained relationships with our partners.Our videos/ filming capabilities span across brand stories, explainer videos, animation, corporate films, topical/ CSR initiatives and more.Please refer to our YouTube channel for your reference.https://www.youtube.com/channel/UCL13b7UvG89Ej-pSf9YHaUw

• 

  PVR Leisure

  • gurgaon, india

  • Head - Marketing and Strategic Partnerships

    • Mar 2012 - Mar 2016
    • gurgaon, india

    Heading head to toe alliances, brand synergies, activations, managing sponsorships as bottom line incrementals, media sales and management, strategic partnerships and brand ambassadorship; complete custodianship for brand evolution and growth through optimized marketing strategies

• 

  Timezone Entertainment Pvt Ltd

  • Mumbai Area, India

  • National Marketing Manager

    • Jan 2004 - Mar 2012
    • Mumbai Area, India

    -Continuous endeavour to develop and re-energise the brand-Developing strategies to enhance the presence in interactive entertainment industry through viable networks -Establishing the brand strategically through partnerships with leading brands inrelated and cross industries, key alliances and unique activations.- Contribution to the bottom line positive growth of the organisation through innovative marketing initiatives. - Responsible for conceptualization and designing of the corporate website and continuous upgrades.- Has been a part of the group from the inception stage and actively involved in overall operations as well as devising systems related to Marketing, HR and Training and SOPs related to start-ups- Handling all BTL and ATL activities PAN India with interesting and incremental innovations which involve regular excitement building across arcades, visual merchandising aspects, co-alliance activations and more- Exemplary communication skills, presentation style, people management and special interests in business training- Highly innovative, out-of-the-box attitude and a positive persona

• 

  McDonald's Corporation

  • Mumbai Area, India

  • Operations

    • Jun 2001 - Apr 2003
    • Mumbai Area, India

    Managing Operations for McDonald's outlets as profit center-head through an optimum handling of the operational systems and effective brand building strategies; during the tenure, also attended affiliated international operation courses with merit.