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Bio

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Pawan Mer is a seasoned marketing professional with a strong background in digital marketing, leadership, and management. With a Master's degree in Business Administration and Technology, he has worked in various roles, including Head of Performance, Sr. TikTok Ads Manager, and Assistant Manager - International Sales. He has also completed certifications in Google Ads, Facebook Ads, and Digital Marketing. Pawan has experience working with top companies, including aidem agency, Scalez Media, and QuantInsti, and has led teams in delivering successful marketing campaigns and strategies. He is well-versed in Microsoft Office, PowerPoint, and Microsoft Word, and has a strong understanding of market research and public speaking.

Credentials

  • Ultimate Google Ads Training - Isaac Rudansky
    Udemy
    May, 2021
    - Apr, 2026
  • Facebook Ads Mastery
    DigitalDeepak.com
    Jan, 2021
    - Apr, 2026
  • Google Ads Mastery
    DigitalDeepak.com
    Jan, 2021
    - Apr, 2026
  • SEO Mastery
    DigitalDeepak.com
    Dec, 2020
    - Apr, 2026
  • Digital Marketing Basics
    DigitalDeepak.com
    Aug, 2020
    - Apr, 2026
  • LinkedIn 5-day Growth Workshop
    Sisinty.com
    Jul, 2020
    - Apr, 2026
  • Leading without Formal Authority
    LinkedIn
    Jan, 2018
    - Apr, 2026
  • Building Customer Loyalty
    LinkedIn
    Dec, 2017
    - Apr, 2026
  • Certificate of Participation - Vehicle Dynamics and ATV Manufacturing
    Elite Techno Groups
    Jul, 2014
    - Apr, 2026
  • Certificate of Participation for Robotics
    International Society of Automation (ISA)
    Jul, 2014
    - Apr, 2026

Experience

    • Netherlands
    • Advertising Services
    • 1 - 100 Employee
    • Head of Performance
      • Feb 2022 - Present

    • Sr. TikTok Ads Manager (Remote)
      • Mar 2021 - Jan 2022

  • Self-Employed
    • Mumbai, Maharashtra, India
    • Advertising Specialist
      • Jul 2020 - Present
      • Mumbai, Maharashtra, India

      Lead generation for brands, entrepreneurs, and companies by leveraging the power of paid ads and marketing funnels. I create killer content as well to enhance a brand's visibility across platforms. Services offered:Facebook and Google AdsMarketing funnelsContent creation for blogs and social media

  • Scalez Media
    • Mumbai, Maharashtra, India
    • Sr. Performance Marketer
      • Jul 2021 - Jul 2022
      • Mumbai, Maharashtra, India

  • QuantInsti
    • Mumbai, Maharashtra, India
    • Assistant Manager - International Sales
      • Mar 2021 - Feb 2022
      • Mumbai, Maharashtra, India

  • Merain Alliance LLP
    • Mumbai Area, India
    • Partner
      • Oct 2019 - Oct 2020
      • Mumbai Area, India

      Merain Alliance LLP are exporters, suppliers, and distributors of Agro commodities and packaged food products.

    • India
    • Professional Training and Coaching
    • 100 - 200 Employee
    • Assistant Manager - International Sales
      • Sep 2017 - Oct 2019

      End to end sales of the company's Flagship programme in Algorithmic Trading - EPAT™. Handling International sales for South-East Asia, Europe, North America, South America, Gulf and African regions.Handling outreach programmes for International and Domestic Universities. Target Audience analysis, List building and Content creation for email marketing for monthly sales push.

    • Management Trainee - Marketing & Sales
      • Jun 2017 - Aug 2017

    • Digital Marketing Intern
      • Jun 2016 - Sep 2016

      Got well versed with the world of Digital Marketing during the work period at Zimmber. Designed an entire Social Media Calendar for the month of September for the company. Also, doing tasks such as SEO, increasing conversion rates of company’s landing pages, generating strategy to increase the booking rate through Push notifications, SMS and Emailers and doing creative Content Writing for the same constituted my Job Profile.

    • Marketing and Sales Intern
      • May 2016 - Jun 2016

      Main job: To do B2C Sales of the company’s E-Learning product “LaughGuru” which caters to students of Std. I-X (all boards). Process: Lead Generation > Calling > Meeting > Seal the Deal. Other job was to constantly understand the points of improvements in the product, & work with the backend for the same.

    • Engineering Intern
      • May 2015 - Jul 2015

      Job assigned to me: To work with the manufacturing team of the company and contribute in Product Optimization and Cost Reduction in Processes.

    • Manufacturing and Marketing Associate at MPSTME Racing
      • Aug 2014 - Feb 2015

Education

  • 2012 - 2017
    Narsee Monjee Institute of Management Studies
    MBATech, Marketing and Mechanical Engineering
  • 2010 - 2012
    Shri T. P. Bhatia Jr. College of Science
  • 1997 - 2010
    Sardar Vallabhbhai Patel Vidyalaya
    High School
  • 2024 -
    The 1% Club
    Personal Finance Mastery, Personal Finance

Suggested Services

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Industry Focus. “Advertising Services”

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