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Bio

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Paulo Ricardo De Mendonca Ferreira is a seasoned product manager with 9 years of experience in creating global catalogs of products, managing market analyzes, and developing B2B and B2C strategies. He has a strong background in management, marketing, and public relations, with native or professional working proficiency in Portuguese, French, Italian, and English. Paulo has worked in various roles, including product manager, coach, and public speaker.

Experience

    • Senior Product Manager
      • Sep 2013 - Jun 2023
      • Italie

      Responsible for the creation of a global catalog of products: knee pads, indoor and outdoor balls, textiles, shoes and sets for volleyball.Management of analyzes of the globalmarket for volleyball and beach volleyball: market valued at more than 2 billion euros, as well as competitive analysis"Develop B2B (clubs and communities) and B2C (more than 1 billion practitioners worldwide) strategies and identify opportunities for innovation and product improvement.""Communicating and explaining the offer (more than 80 products developed) and the strategic orientations chosen and analyzing the performance""Management of the construction, planning and monitoring of new products throughout the productlifecycle, managing cross-functional teams (engineers, designers...) and working closely with the communication team to highlight the benefits of each product"

    • Entraîneur principal
      • May 2009 - May 2013
      • França

    • Joueur professionnel
      • Aug 2005 - Apr 2008
      • França

  • Suzano
    • São Paulo, Brasil
    • Joueur professionnel
      • Apr 2001 - May 2005
      • São Paulo, Brasil

  • Araraquara
    • São Paulo, Brasil
    • Joueur professionnel
      • May 2000 - Apr 2001
      • São Paulo, Brasil

  • UNISUL
    • Santa Catarina, Brasil
    • Joueur professionnel
      • May 1999 - Apr 2000
      • Santa Catarina, Brasil

  • Telepar
    • Paraná, Brasil
    • Joueur professionnel
      • May 1998 - Apr 1999
      • Paraná, Brasil

  • Suzano
    • São Paulo, Brasil
    • Joueur professionnel
      • May 1995 - Apr 1998
      • São Paulo, Brasil

  • Frangosul
    • Rio Grande do Sul, Brasil
    • Joueur professionnel
      • May 1994 - Apr 1995
      • Rio Grande do Sul, Brasil

  • Suzano
    • São Paulo, Brasil
    • Joueur professionnel
      • May 1989 - Apr 1994
      • São Paulo, Brasil

Education

  • Colégio Santo Inacio

Suggested Services

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Industry Focus. “Marketing and Advertising”

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