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Bio

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Paula Johnson is a seasoned communications and marketing professional with extensive experience in content creation, team leadership, and project management. She has worked in various industries, including publishing, advertising, and non-profit, and has a strong background in writing, editing, and design. Paula holds a Master's degree in Film from Kent State University and a BA in Journalism and Communications from The University of Akron.

Experience

  • VisitLEX
    • Lexington, Kentucky
    • Information Visitor Specialist
      • Mar 2020 - Present
      • Lexington, Kentucky

      "Come for the horses. Stay for the bourbon, street art, nightlife, food, shopping, architecture, history, craft beer, local coffee shops, music and the friendly people. We are ready to welcome you with our special brand of Southern hospitality."VisitLEX creates fantastic experiences for visitors of Lexington and the Bluegrass Region by providing a wide variety of enjoyable options during their time in our city and region.

  • LexisNexis Risk Solutions
    • Brentwood, TN and Lexington, KY
    • RFP Manager
      • Jan 2014 - Dec 2018
      • Brentwood, TN and Lexington, KY

      February 2014 – December 2018 Development and Delivery of RFP Responses: Oversee the evaluation, development, and final execution of proposal and bids, or other documents describing LexisNexis Payment Solutions and VitalChek Vital Records services in response to RFP requests from prospective customers.

    • United States
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Communications, Training and Content Developer Roles
      • Feb 2000 - Aug 2013

      Managing content and creating learning modules using Artciulate software, portal management, proposal and presentation generation, script writing and executive messaging. Contributing writer for LexisNexis employee portal: LNG-Central "Spotlight on Legal and Professional Customer Wins" and the Staying Connected site that highlights significant sales wins. Managed scheduling, coordination and tracking of meetings and product and program launch calls to geographically diverse sales reps. Content creator on the initial development team of the LexisNexis SalesPro proprietary tool. SalesPro provides automated sales proposals and marketing emails. The result was a tool that came in early, under budget, and produced annual productivity gains of $17,000 per sales rep. Sharepoint Site administrator for LexisNexis Corporate sales teams.RFP Proposal Manager.Crafted e--learning training modules.Project managed "Making an Impact" newsletter distributed to marketing teams. Wrote executive updates and collaborated with executives on special projects, including communication vehicle design.

    • Internal Communications Manager
      • 2008 - 2013

      As Communications Manager, responsibilities included providing marketing and product teams with efficient tools and methods for communicating strategically important product and program information to the LexisNexis sales organization.Maintained meaningful results reporting on use of the tools that met each group’s individual needs. Promptly and clearly responded to customer needs and any ad hoc reporting and training requests.Designed and managed dozens of portal/sales enablement web pages for the LexisNexis Business Insight, Corporate Legal and Federal Government and Academic market segments. Managed the weekly and on-demand communications/newsletters informing 1000s of marketing and sales employees about market initiatives, as well as their line of sight to company goals. Edited and published a series of weekly "articles from the experts" in the sales and marketing organization. Collaborated with executives and sales leaders to author monthly features/interviews highlighting the successes of LexisNexis sales professionals. These features were published on the company global internet and internal sales portal.

  • Pittsburgh Post Gazette
    • Greater Pittsburgh Area
    • Advertising Sales and Community Relations
      • 1994 - 1997
      • Greater Pittsburgh Area

      Advertising Sales and Community Relations Tour Guide for major daily newspaper - Pittsburgh, PA.

  • Paula Johnson Communications
    • Columbus, Ohio Area
    • Freelance Script and Copywriter
      • 1985 - 1993
      • Columbus, Ohio Area

      Freelance copywriter and scriptwriter for non-profits, government agencies, museums and community arts organizations, schools, colleges and business - from Fortune 500 to local. Collateral, videos, radio scripts, fund raising materials.

    • Chief Copywriter
      • 1979 - 1982
      • Cleveland/Akron, Ohio Area

      Scriptwriting, advertising, print collateral. Created award-winning advertising and marketing programs for the United States Steel Corporation subsidiaries.

Education

  • The University of Akron
    BA, Journalism and Communications
  • Kent State University
    Master's Work in Film
  • 2013 - 2015
    University of Kentucky Alumni Career Courses
    Career and Life Empowerment
  • 2012 - 2013
    Harvard ManageMentor
    Certificate, Negotiation
  • 2012 - 2013
    United States Institute of Peace
    Certificate, Intro to Negotiation and Conflict Management
  • 2008 - 2008
    Xavier University Center for Corporate Success
    Certificate, Train the Trainer - How Adults Learn
  • 1995 - 1995
    Columbus Area Leadership Society
    Certificate of Leadership, Community Leadership
  • Kent State University

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Writing and Editing”

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