Experience

• 

  Digitas Liquorice

  • Cape Town, Western Cape, South Africa

  • Managing Director

    • Feb 2023 - Present
    • Cape Town, Western Cape, South Africa

• 

  Futureboard.online

  • Cape Town, Western Cape, South Africa

  • Founder

    • Jan 2022 - Present
    • Cape Town, Western Cape, South Africa

    FUTUREBOARD: Projects and partnershipsSimple and strategic 1 hour sessions for personal or professional strategic sound boarding, mapping and planning. You can build your own programme using Futureblocks – creating clarity and momentum 1 hour at a time.Futureboard is system based, creating the most suitable structure to house and deliver impact efficiently, effectively, excitedly.Futureblocks are based on intention to create the best outcome and impact / energy amplification and cycle based.More About Futureboard.OnlineFutureboard, a 5th House company, creates positive forward momentum through innovative systemic change. We do this through creating clarity in a culture of connectivity. Founder, Paula Hulley, with 20 years of experience in leading and creating innovative and experiential digital platforms, programmes and products, applies these processes to both personal and professional uplift.So what does that mean for you? Are you, your team or business stuck or working in a loop that won't resolve or simply looking for a new way of operating or visualising a more innovative future for your product, programme or company? Futureboard will help you unlock solutions & access clearer thinking to shift forwards - faster.Visit www.futureboard.online

• 

  IAB

  • South Africa

  • CEO

    • Jul 2018 - Feb 2022
    • South Africa

• 

  Ogilvy

  • Cape Town Area, South Africa

  • Innovation & Digital Director

    • Jan 2017 - Jun 2018
    • Cape Town Area, South Africa

• 

  gloo@ogilvy

  • Cape Town Area, South Africa

  • Managing Director

    • Jul 2016 - Jun 2017
    • Cape Town Area, South Africa

• 

  Gloo

  • Deputy Managing Director

    • Jun 2006 - Jun 2016

• 

  SPEEDO South Africa

  • Cape Town (as well as national accounts)

  • Sales and Marketing executive

    • Jul 2004 - Jun 2006
    • Cape Town (as well as national accounts)

• 

  Goodski Sports Marketing

  • Cape Town

  • Head of Events

    • Jun 2003 - Jul 2004
    • Cape Town

    Set up and management of Goodski Sports Events Management Company (within the Athlete Model management Company) across multiple brands and events including PUMA, Audi, Nivea, Energade, Mitsubishi

• 

  SHAPE Magazine, Touchline

  • Cape Town

  • Marketing Co-ordinator

    • Feb 2002 - Jun 2003
    • Cape Town

    Managing the key marketing portfolio under the marketing Manager. Driving the subscription base via the marketing channel: Events, In-mag competitions, added value brands, Online.

• 

  Brand ID, London

  • London, United Kingdom

  • Project Manager

    • Jan 2001 - Dec 2001
    • London, United Kingdom

    Managing key accounts at Brand ID, a full service activation agency - including Cadbury, Orangina, Camel