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Bio

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Paula Apfelbach is a seasoned copy editor with a strong background in French and a foundation in Spanish. She has worked as a copy editor for various companies, including TrueSense Marketing, Peninsula Pulse, and Wisconsin Foundation and Alumni Association. Paula has also established a part-time business as a professional organizer and has experience in editing, proofreading, and content management.

Experience

  • TrueSense Marketing
    • Minneapolis, Minnesota
    • Copy Editor
      • Jun 2024 - Present
      • Minneapolis, Minnesota

      Edits and refines copy and reviews art generated by creative and digital teams to enhance readability; improve logic, flow, and impact; and ensure consistency of messaging. Uses Adobe InDesign, Adobe XD, or Adobe Acrobat to correct errors. Maintains client style guides. Edits agency documents as needed, including proposals, presentations, marketing communications, and related client-facing materials.

  • Peninsula Pulse
    • Baileys Harbor, Wisconsin, and Minneapolis, Minnesota
    • Copy Editor
      • Jul 2018 - Aug 2023
      • Baileys Harbor, Wisconsin, and Minneapolis, Minnesota

      Managed copy editing, fact checking, and proofreading as the sole dedicated copy editor for all articles appearing in the Peninsula Pulse weekly newspaper, Door County Living magazine (five issues per year), and annual Door Wedding magazine. Leveraged attention to detail and expert copy-editing skills to enhance the quality of stories and prevent errors and inaccuracies. Key Accomplishments • Crafted newspaper articles about organization, life simplicity, and theater • Managed the organization’s style guide• Used WordPress to publish content weekly on doorcountypulse.com

    • Editor
      • Mar 2012 - May 2018
      • Madison, Wisconsin

      Editor (2017–2018) • Associate Editor (2014–2017) • Assistant Editor (2012–2014)Edited a substantial body of content as the sole dedicated copy editor for email (using Blackbaud Information Systems software), print, and web marketing materials, as well as website updates, proposals, stewardship and fundraising materials, presentations, reports, correspondence to high-level donors, and other communications for the University of Wisconsin–Madison’s stewardship and alumni-relations organization. Collaborated as the copy editor with an editorial team that produced the quarterly On Wisconsin alumni magazine and triannual Badger Insider member magazine. Key Accomplishments • Wrote humorous, weekly Grammar Moments posts to educate the staff about grammar, word usage, punctuation, and style• Managed the organization’s extensive style guide Additional experience (1996–2012) at the Wisconsin Foundation and Alumni Association • University of Wisconsin–MadisonEditor, Class Notes and Diversions sections of On Wisconsin magazineCollaborated with alumni news submitters and wrote, edited, fact checked, and finalized layouts (using InDesign) of eight pages of On Wisconsin magazine. Production Specialist Produced marketing materials by printing, cutting, scoring, and executing other print-production tasks in the organization’s in-house print-production center.Communications SpecialistCrafted engaging articles (including two features) for — and copy edited — On Wisconsin magazine, Badger Insider magazine, and other communications. Provided editorial administrative support to the Communications Department.

    • Professional Organizer
      • May 2005 - Dec 2010
      • Fitchburg, Wisconsin

      Established a part-time business to declutter, optimize personal systems, promote simplicity, and impart maintenance skills to clients seeking more organized homes and workplaces. Produced an e-newsletter called Exhale every three weeks to share organization and life- simplification strategies. Contributed original articles to ezinearticles.com and conducted local organizing classes.

  • Various Companies
    • Wisconsin, Texas, and Vermont
    • Other Professional Positions
      • Jun 1983 - May 1996
      • Wisconsin, Texas, and Vermont

      These mainly included serving as a proofreader, editorial assistant, traffic manager, and account executive for advertising agencies and publications in Wisconsin, Texas, and Vermont.

Education

  • University of Wisconsin-Madison
    Bachelor of Arts, with Distinction, Journalism (advertising specialty); second major in French

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Writing and Editing”

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