Experience

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  New York Road Runners

  • United States
  • Spectator Sports
  • 400 - 500 Employee

  • Director, Event Operations

    • Aug 2011 - Present

    Lead a team of professionals that plan and develop the foundation for all NYRR events. Areas include: Budgeting; Staffing; Key City and Agency relations; Permitting; and Competition/Race Management. Act as the Operations Director for the NYC Marathon.Other areas of responsibilities include:Leading and managing all event operations for ED&P, with the intent to coordinate across all functions of the organization; Contract Management; Process Execution; Internal Cross-Functional Processes; Cost Reductions/Budget Planning; Technology Integration; Team Development; Event Development and Creation; Concept Development; Community Efforts; and Event Efficiencies.Currently work on key initiatives of rolling out a Project Management System (AtTask) for the organization and implementing standards and guidelines. Also leading the development and business planning of Pro Wheelchair competition and Athletes with Disabilities: including the creation of a Youth Developmental Wheelchair program and other efforts for inclusion of disabled participants.

  • Director, Event Management and Logistics

    • Feb 2006 - Jul 2011

    - Responsible for planning, design, management and execution of all logistics for over 50 running events annually, including the annual New York City Marathon. Key focus on Race Day at Professional events included: Overall Race and Finish Line management; Coordination and Facilitation of Anti-Doping procedures; Professional Athlete coordination (both able and disabled). Efforts consist of site development; overseeing coordination of transportation, start-line, finish-line and on-course operational management; extensive coordination with NYPD and other City and State agencies; medical services; vendor negotiations- Instrumental in the development and improvement of race deliverables and experiences for participants, sponsors and spectators, being led by event-related system programming upgrades- Developed and implemented concepts to deliver the U.S. Olympic Team Trials - Men's Marathon in November 2007, requiring extensive coordination with the United States Olympic Committee and USA Track & Field, along with the continually growing NYC Half Marathon

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  Walt Disney World -- Disney Sports Attractions

  • United States
  • Entertainment Providers
  • 700 & Above Employee

  • Senior Sports Manager

    • Dec 2001 - Feb 2006

    World Class Marathon Management – Walt Disney World Marathon Weekend• Overall responsibility for event and managed multi-functional team and event plan for the execution of the Walt Disney World Marathon Weekend (2003 to 2006); Successfully managed the multi-million dollar operational budget – contributing to an operationally profitable year for the first time in the eleven years of the event (2004), with continued success of the 2005 event. Event contributes over $8 million for Walt Disney World in hotel rooms and theme park ticket sales to participants of the event (each year); Enhanced overall event experience for all participants and spectators for all event aspects including: Health & Fitness Expo, Family Fun Run 5K and Kids’ Races; Marathon and Half Marathon; Post Event Celebration, Awards Ceremony, along with creating the ability to double event capacity by splitting Half and Full Marathons to two day – leading to the creation of the Goofy Challenge; Assisted and executed VIP Program for invited Elite Floridian Athletes, Sponsors, Race Directors, guest speakers and prior Walt Disney World Marathon Weekend Winners; Developed processes to enhance the communications and planning of the event with all functional areas – including Theme Parks, Resorts, Transportation, Road Closure, Security and overall property managementVarious Sports Management – Disney’s Wide World of Sports Complex • Managed various sporting events at sports complex delivering our goal of providing “Exhilaration” to all athletes and spectators, including the Triathlons, Inline Marathon, Baseball, Soccer, Basketball, Volleyball, Tai Kwon Do, along with others; Assisted in the creation of third party events by working with clients, complex operation/logistic teams and appropriate partners for merchandise, food and beverage, etc.; Contributed to event growth by continually enhancing based on prior feedback and appropriate follow-up with clients, athletes and other partners

  • Associate Brand Manager

    • Dec 2000 - Dec 2001

    • Created successful marketing campaigns for Disney’s Sports and Water Park attractions; Campaigns included the successful introduction of Atlanta Braves Spring Training Vacation Packages to Atlanta market and Water Park Florida Resident Sales Program; Continued efforts and campaigns in marketing Epcot’s marquee events, including the Food & Wine and Flower & Garden Festivals, along with the musical performance from Blast!

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  National Media Group, Inc -- Sports & Entertainment Marketing

  • New York, NY

  • Director of Event Management

    • Oct 1996 - Nov 2000
    • New York, NY

    Planning and execution of Grassroot and College Intramural programs including:Girls’ Basketball Skills Competition – Nike 3 For All• Produced, managed and implemented multi-city grassroots basketball skills competition – including 200+ local, 15 regional and National Championship competitions; Developed effective marketing plan that grew program participation by over 400% (3,000 to over 15,000) incorporating efforts from WNBA athletes and organizations, NCAA Women’s Basketball programs, and hundreds of youth programs in first three years of management; Produced National Championship Weekend Extravaganza at Disney’s Wide World of Sports Complex with WNBA Professional athletes (including Spokesperson – Houston Comet’s and WNBA MVP Sheryl Swoopes); Managed and implemented 15 regional competitions at NCAA and WNBA/NBA venues; Coordinated advertising, promotion, talent and athletes, venue acquisition, managed special events with WNBA teams and venues including appearances, signings, clinics, camps, presentations, exhibitions, demonstration, half-time shows, rule development and sponsor liaisonAlternative Golf Championship – U.X. Open• Created successful introduction of alternative golf program (golfing on mountain-sides of resort ski trails during summer months) to a national alternative golf championship through concept development and effective planning and execution of media plan, generated international, national, regional, and local media coverage estimated to $1 million plus equivalency; Managed and implemented rule development, course design and layout, promotion, sponsor solicitation and overall management of event from planning to execution; Developed a PR plan to expose program for future growth, meeting company’s objective to create an event that will attract media; Developed marketing and growth plan which resulted in multi-venue competitions and a televised national championship on ESPN2 during second year of program

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  Procter & Gamble

  • Cincinnati, Ohio; Shelton, Connecticut; and Baltimore, Maryland

  • Marketing Category Analysis Manager

    • Jun 1988 - Apr 1996
    • Cincinnati, Ohio; Shelton, Connecticut; and Baltimore, Maryland

    Managed successful career as Team Leader, Project Manager and Associate Brand Manager in contributions to marketing, sales and finance through marketing analysis and information systems development. Proven ability to impact consumer product improvements and market share growth. Results achieved through marketing and technical expertise, project management and utilization of human and technical resources.Proactively represented consumer requirements in development, optimization, and analysis of new products and brand marketing initiatives; Conducted in-depth marketing study regarding consumer purchasing habits and patterns, resulting in increased sales volume – as well as provided selling tool for sales force; Utilized various data resources including AC Nielsen and Information Resources, Inc. (IRI) syndicated, scanner/consumption, panel, ethnic and diary data.