Okay, let’s tackle this. So Paul has a broad range of skills in creative direction, advertising, graphic design, and marketing. His education from the School of Visual Arts adds credibility. However, his skills don’t seem to be in high-demand areas like data science or cloud computing. Location is Hightstown, NJ, which is a smaller town. Salaries for creative professionals in the US can range from $50,000 to over $100,000 depending on experience and industry. Given his skills and location, I’d estimate his hourly rate to be around $125, which is on the lower end of the scale for creative professionals in the US.