Experience

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  MTL Holdings, LLC

  • United States
  • Manufacturing
  • 100 - 200 Employee

  • Marketing Specialist

    • Jul 2023 - Present

  • Marketing Coordinator

    • Mar 2022 - Jul 2023

    • Support multiple brand social media strategies, execution, and engagement across various enterprise social media accounts• Support the marketing department by curating and organizing content for marketing campaigns and initiatives• Numerous copyrighting experiences, with ability to transition between multiple brand voices.• Assist in execution of marketing campaigns through the CRM/marketing automation platform (Dynamics365/ClickDimensions)• Assist with general direct marketing, public relations, advertising and database management projects and duties

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  Folx Flag

  • Milwaukee, Wisconsin, United States

  • Strategic Marketing Specialist

    • Jun 2020 - Jun 2022
    • Milwaukee, Wisconsin, United States

    •Designed original artwork symbolizing diverse pride, marketing large decals successfully to 20 businesses citywide•Executed targeting strategies & product launch via digital channels, in person sales, & vendor client relationships •Planned social media content calendar, tracking engage...

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  Gap Inc.

  • Glendale, Wisconsin, United States

  • Operations Manager

    • Nov 2016 - Jun 2022
    • Glendale, Wisconsin, United States

    •Improved customer information capture over 250% in six months through team coaching & training in 2019•Established consumer loyalty program consistently by uncovering needs, enrolling 150+ in brand credit cards in 2018•Achieved $100K+ in first month sales, manager in 2017, & routinely th...

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  Reinders, Inc.

  • Sussex, Wisconsin, United States

  • Marketing Consultant

    • Feb 2015 - Feb 2016
    • Sussex, Wisconsin, United States

    •Produced high-quality B2B collateral to delivers 25% revenue growth over the previous year in a first-quarter campaign•Identified yearlong 150th campaign story & imagery, coordinating rollout at company’s industry event for 1800+

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  Georgie Boutique

  • Brookfield, WI

  • Brand Consultant

    • May 2015 - Jul 2015
    • Brookfield, WI

    •Targeted 1000+ with original, high-impact content in direct media, social media, and email campaigns•Synchronized brand message, visualization, & engagement with optimization insights from critical analyses

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  CIRRUS Fitness

  • Madison, WI

  • Account Planner

    • Sep 2012 - Dec 2012
    • Madison, WI

    •Conducted ethnographic, interview, survey, & focus group research, translating data insights into a consumer profile•Conceptualized target, message delivery, & brand strategy proposals for integrated marketing campaign

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  University of Wisconsin Advertising Club

  • Madison, WI

  • Promotions and Social Media Chair

    • Sep 2010 - Jan 2012
    • Madison, WI

    •Published newsletters & posts with HootSuite to monitor dashboards & performance metrics to react to real-time trends•Expanded member network by 60% to 100+, winning national AAF Largest Chapter Membership Award in 2011

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  Reinders Inc.

  • Waukesha, WI

  • Customer Service Representative

    • Jun 2007 - Aug 2011
    • Waukesha, WI

    •Executed two month promotional campaign for eight store locations, including product media with point of purchase floor displays