Considering Paul's extensive experience in marketing strategy, brand development, and sales management, I estimate his hourly rate to be around $150. This is lower than what a marketing executive with similar experience in a larger company might charge, but taking into account his location in Lake Havasu City, Arizona, and the fact that he has been running his own company for 31 years, this rate seems reasonable. It's also worth noting that his skills are more focused on marketing and sales management rather than high-level executive or technical roles, which could impact his earning potential.