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Paul M. Kelly

Creative Director at Kelly & Kelly Creative Services - Results-Driven Marketing Projects and Brand Strategies
Intro Book
Seasoned marketing leader with expertise in creative direction and public relations.
  • Claim this Profile
Location
Carver, Massachusetts, United States, US
Skills
  • Marketing
  • Management
  • Public Relations
  • Copywriting
  • Creative Direction
  • Show all
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Bio

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Paul M. Kelly is a seasoned marketing professional with extensive experience in creative direction, public relations, and leadership. He has led multiple teams and developed successful marketing strategies for various industries, including retail and optical. Kelly has a strong educational background in marketing and communications, with certifications in web design and digital marketing.

Credentials

  • Become a Web Designer
    LinkedIn
    Jun, 2017
    - May, 2026
  • Google Analytics Essential Training
    LinkedIn
    Jun, 2017
    - May, 2026
  • Learning CSS
    LinkedIn
    Jun, 2017
    - May, 2026
  • Learning Responsive Design
    LinkedIn
    Jun, 2017
    - May, 2026
  • Photoshop CC for Web Design
    LinkedIn
    Jun, 2017
    - May, 2026
  • Responsive Images
    LinkedIn
    Jun, 2017
    - May, 2026
  • Responsive Typography Techniques
    LinkedIn
    Jun, 2017
    - May, 2026
  • Sketch Essential Training: The Basics
    LinkedIn
    Jun, 2017
    - May, 2026
  • Design Aesthetics for the Web
    LinkedIn
    May, 2017
    - May, 2026
  • HTML Essential Training
    LinkedIn
    May, 2017
    - May, 2026
  • Mapping the Modern Web Design Process
    LinkedIn
    May, 2017
    - May, 2026
  • User Experience for Web Designers
    LinkedIn
    May, 2017
    - May, 2026
  • Social Media Marketing for Small Business
    LinkedIn
    Apr, 2017
    - May, 2026
  • Top 10 Social Media Management Tools
    LinkedIn
    Apr, 2017
    - May, 2026
  • Become a Digital Marketer
    LinkedIn
    Mar, 2017
    - May, 2026
  • Building an Integrated Online Marketing Plan
    LinkedIn
    Mar, 2017
    - May, 2026
  • Content Marketing Fundamentals
    LinkedIn
    Mar, 2017
    - May, 2026
  • Google Analytics Essential Training
    LinkedIn
    Mar, 2017
    - May, 2026
  • Growth Hacking Fundamentals
    LinkedIn
    Mar, 2017
    - May, 2026
  • Lead Generation Fundamentals
    LinkedIn
    Mar, 2017
    - May, 2026
  • Managing Online Communities
    LinkedIn
    Mar, 2017
    - May, 2026
  • Marketing Analytics: Setting and Measuring KPIs
    LinkedIn
    Mar, 2017
    - May, 2026
  • Mobile Marketing Fundamentals
    LinkedIn
    Mar, 2017
    - May, 2026
  • Online Marketing Fundamentals
    LinkedIn
    Mar, 2017
    - May, 2026
  • Remarketing with AdWords and Analytics
    LinkedIn
    Mar, 2017
    - May, 2026
  • SEO Fundamentals
    LinkedIn
    Mar, 2017
    - May, 2026
  • Web Design Fundamentals
    LinkedIn
    Mar, 2017
    - May, 2026
  • Banner Advertising Certficate
    Sessions.edu NYC Accredited
    May, 2000
    - May, 2026
  • Web Design Certificate
    Sessions.edu NYC Accredited
    May, 2000
    - May, 2026

Experience

  • Kelly & Kelly Creative Services - Results-Driven Marketing Projects and Brand Strategies
    • Carver, MA
    • Creative Director
      • Jan 2017 - Present
      • Carver, MA

      • Logo Design • Print, Radio, Television and Direct Mail Advertising • Mailers & Inserts • Marketing Collaterals • Social Media Strategy • Website Design & Development (latest http://www.carverschoolofrock.com) • Facebook Ads • Content Management • Newsletters • Trade Shows Booths • Public Relations • Sales Programs and Promotions

  • American Electrical Testing Co., Inc.
    • Foxboro, MA
    • Director of Marketing, Logistics and Purchasing
      • Aug 2000 - Jan 2017
      • Foxboro, MA

      MARKETING DEPARTMENT (2000 - 2017)• Creation, development and management of advertising, web site, trade shows and all marketing materials to planned calendar within budget• Creation of corporate and product logos and identities• Creating and directing comprehensive, successful marketing strategy• Creating, directing and managing in-house marketing/advertising department• Designing, purchasing and placing advertisements in national industry publications• Designing and producing sales and marketing sell sheets and promotional materials for multiple divisions• Booking, coordinating and shipping trade show booths for national, regional and local trade show events for multiple divisions and regions• Sourcing and delivering incentives with outside vendors for company employees and customers• Writing and distribution of press releases in national publications for company eventsLOGISTICS (2004 - 2017)• Creating, directing and managing in-house logistics department of 3 people• Creation, development and management system of purchasing, registration, maintenance, tracking with database and deliveries of 200 company vehicles• Creation, development and management system of purchasing, maintenance, tracking with database and deliveries of up to 5000 pieces of electrical testing equipment• Creation, development and management system of FR clothing for 200 technicians nationwide and related vendors • Managed in-house facilities management tasks and related vendors• Managed in-house deliveries of equipment and materials throughout the nationPURCHASING (2006 - 2017)• Development, management and administration of new electronic system of purchase order system for thousands of purchase orders per year• Creation, development, management and administration of payment processes system for millions per year for virtually all company purchases

  • Service Automation Technologies, Inc.
    • Marketing Consultant
      • Jul 2000 - Jan 2017

      • Creation, development and management of product packaging, advertising, web site, interactive Demonstration CD, trade shows and marketing materials.• Creation of corporate and product logos and identities.• Created and directed Comprehensive, successful marketing strategy• Created, directed and managed marketing/advertising activities

  • Marine Optical Group
    • Easton, MA
    • National Sales Promotions Director
      • 1993 - 2000
      • Easton, MA

      SPECIFIC ACCOMPLISHMENTS• Recipient of Corporate “Vision” Award- for excellence in achieving company vision.• Established and expanded Sales Promotions Department building a creative team capable of delivering over 450 custom programs a year in a rapid response environment.• Assisted in company acquisition and absorption of new company/division coordinating the smooth transition of added workload and responsibilities throughout department.• Directed development of new corporate identity from logos and stationary• Integral in growth of company from $30 million to $70 million in 5 years.• Team member recipient of “Vendor of the Year” Award from Pearle Vision, Sears Optical, Wal-Mart and more.EXPERIENCE• Creation, development and management of six person department responsible for:Standard and custom marketing programs and materials for national, regional and local customers.-National Product launches for 800+ location customers including Pearle Vision. Lenscrafters and Sears Optical.-Special events (3 national trade shows, 3 national sales meetings, dozens of specialty events, and more.)-$1/5 Million in multi-divisional budget management-Establishing and administering Cooperative Advertising Programs-Marketing/sales program and customer collaterals including brochures, flyers, presentations and merchandising elements.-Communications with all Licensor contacts, vendors and internal company personnel.-Standard and customized incentive programs for national, regional and local customers.

  • Mid-Cape Home Centers / Nickerson Cos.
    • Orleans, MA
    • Director of Advertising
      • 1990 - 1993
      • Orleans, MA

      SPECIFIC ACCOMPLISHMENTS• Created and directed comprehensive, successful marketing strategy (including regional television, radio, print and direct mail advertising, merchandising and sales training) that increased chain sales by 13.5 (avg.) in 1986, 1987 and 1988 (over previous years).• Created, directed and executed nationally acclaimed “Earth-Wise” program that increased sales by 27% and improved corporate image.• Winner of a National Golden Hammer Award for “Best Radio Campaign”.• Guest Speaker on “Green Marketing” at National Home Center Show (Chicago)EXPERIENCE• Development and implementation of annual marketing programs including media mix, budgeting and scheduling (national, regional and local)• Creation, writing and direction of all print, radio and television advertising• Concept creation and development, copywiting, layout design and production of all collaterals from signage, program materials, brochures, direct mail and more.• Demographic research, analysis and media buying of all print, radio and television advertising.• Writing, Photo shoot coordination and distribution of press releases to local, regional and national publications.

Education

  • Stonehill College
    Bachelor's degree, Marketing / Communications minor
  • Massachusetts College of Art
    Courses, Graphic Design, Advertising & Copywriting
  • New England School of Art & Design
    Courses, Copywriting
  • Sessions.edu
    Web Design Certificate, Web Page, Digital/Multimedia and Information Resources Design
  • Massasoit Community College
    Courses, Marketing/Marketing Management, General

Suggested Services

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Industry Focus. “Marketing and Advertising”

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