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Bio

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Paul L. is a seasoned professional with extensive experience in the field of analytics and data science. He has worked as an Analytics Architect at Glassdoor, where he utilized Amplitude, Rudderstack, and Snowflake to drive business insights. He has also held senior roles at Blast Analytics & Marketing, eWinery Solutions, and FICO, where he developed expertise in digital tracking strategy, data science, and business intelligence reporting. His technical skills include proficiency in Python, Tableau, Data Studio, and Looker. Paul holds a Bachelor's degree in Computer Science from Cal Poly San Luis Obispo and a Master's degree in Computer Science from the University of Phoenix. He is fluent in multiple languages, including English, and has a strong understanding of data modeling, solution implementation, and machine learning. Paul is currently based in Grass Valley, California, and is available for professional opportunities in the field of analytics and data science.

Credentials

  • Google Certified Analytics Consultant
    -

Experience

    • Analytics Architect
      • Jun 2024 - Present

      I'm working deep in the Martech stack using Amplitude, Rudderstack, and Snowflake.

    • Senior Analytics Consultant | Data Scientist
      • Jun 2013 - Nov 2023
      • Roseville, CA

      BUSINESS ANALYTICS & STRATEGY CONSULTING* Digital evangelist and excavator of insight* Digital tracking strategy design* Tag Management (GTM, Tealium, custom HTML/JavaScript)* Tableau, Data Studio, Looker (+LookML) for visual dashboard design* Providing actionable insight through analysisDATA SCIENCE FOCUSES* Data extraction, analysis and data transformation* Python, data modeling, solution implementation* Revenue and trend forecasting* Time-Series analysis (ARIMA/SARIMAX, Prophet, NeuralProphet)* Customer behavior classification, regression, and look-a-like modeling* Anomaly detection* BigQuery ML machine learning * Natural Language Processing (NLP) for sentiment analysis and constructive feedback

  • eWinery Solutions
    • Nevada City, CA
    • Software Engineer
      • Jul 2009 - Apr 2013
      • Nevada City, CA

      * Coldfusion Web application development for a Software as a Service enterprise* MS SQL view & stored procedure development* Business Intelligence reporting development and delivery* Use of XML / Ajax / Soap / JSON / jQuery / Information Builder's WebFocus

    • Creative Director / Web Master
      • Apr 2001 - Oct 2009
      • Rohnert Park, CA

      * Web design, coding, and eCommerce integration* PHP developer* xHTML / CSS2 coder* Project management* RFP and business development

  • FICO
    • San Rafael, CA
    • Senior Project Manager / Product Manager
      • 1978 - 2000
      • San Rafael, CA

      * Senior Manager within the TRIAD adaptive control product team* Managed a team of behavior modelers, software engineers, business analysts* Product Manager and for customer behavior and transaction-influenced scoring* Project Manager during the TRIAD ramp-up period

Education

  • 1975 - 1978
    Cal Poly San Luis Obispo
    Bachelor's of Science, Computer Science
  • 2000 - 2002
    University of Phoenix
    Master Program Computer Science

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Industry Focus. “Computer Software”

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