Bio
Credentials
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Google Certified Analytics Consultant
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Experience
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Analytics Architect
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Jun 2024 - Present
I'm working deep in the Martech stack using Amplitude, Rudderstack, and Snowflake.
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Blast Analytics & Marketing
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Roseville, CA
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Senior Analytics Consultant | Data Scientist
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Jun 2013 - Nov 2023
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Roseville, CA
BUSINESS ANALYTICS & STRATEGY CONSULTING* Digital evangelist and excavator of insight* Digital tracking strategy design* Tag Management (GTM, Tealium, custom HTML/JavaScript)* Tableau, Data Studio, Looker (+LookML) for visual dashboard design* Providing actionable insight through analysisDATA SCIENCE FOCUSES* Data extraction, analysis and data transformation* Python, data modeling, solution implementation* Revenue and trend forecasting* Time-Series analysis (ARIMA/SARIMAX, Prophet, NeuralProphet)* Customer behavior classification, regression, and look-a-like modeling* Anomaly detection* BigQuery ML machine learning * Natural Language Processing (NLP) for sentiment analysis and constructive feedback
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eWinery Solutions
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Nevada City, CA
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Software Engineer
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Jul 2009 - Apr 2013
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Nevada City, CA
* Coldfusion Web application development for a Software as a Service enterprise* MS SQL view & stored procedure development* Business Intelligence reporting development and delivery* Use of XML / Ajax / Soap / JSON / jQuery / Information Builder's WebFocus
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Nu-Designs Web Marketing
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Rohnert Park, CA
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Creative Director / Web Master
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Apr 2001 - Oct 2009
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Rohnert Park, CA
* Web design, coding, and eCommerce integration* PHP developer* xHTML / CSS2 coder* Project management* RFP and business development
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FICO
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San Rafael, CA
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Senior Project Manager / Product Manager
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1978 - 2000
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San Rafael, CA
* Senior Manager within the TRIAD adaptive control product team* Managed a team of behavior modelers, software engineers, business analysts* Product Manager and for customer behavior and transaction-influenced scoring* Project Manager during the TRIAD ramp-up period
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Education
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1975 - 1978Cal Poly San Luis Obispo
Bachelor's of Science, Computer Science -
2000 - 2002University of Phoenix
Master Program Computer Science
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References
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