Experience

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  MPG Marketing

  • New Minas, Nova Scotia, Canada

  • Director of Marketing and Strategy MPG Marketing, a Division of Bruce Auto Group

    • Aug 2019 - Present
    • New Minas, Nova Scotia, Canada

    MPG Marketing is an agency built for dealers, by dealers. In addition to serving Bruce Auto Group's 8 dealerships, we work with dealerships in 5 provinces. We are an innovative company that focuses on results and collaboration. In 2021, MPG has won the Canadian Search Awards - Automotive category, a category we won in 2020 as well. In July, we became a Google Partner for our advertising. We hope you will consult with us to learn how MPG can promote your businesses online presence to drive traffic and sales to your site. We currently manage ads on Google, Youtube, Microsoft, LinkedIn and facebook/Instagram. We also offer solutions including social media management, ePrivate Sales and email and SMS marketing. MPG has recently partnered with Real World Analytics - a world leader in business intelligence - to deliver best in class business intelligence, dashboards and insights to power your business. Learn more how we use RWA technology to give our business a competitive edge.

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  Bruce Auto Group

  • New Minas, Nova Scotia

  • Director of Marketing and Strategy

    • Jul 2017 - Present
    • New Minas, Nova Scotia

    Working on improving customer experience and innovation at each of our 7 main locations across the Valley through to Yarmouth, Nova Scotia.

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  360.Agency

  • National

  • Director of Sales

    • May 2013 - Jun 2017
    • National

    Dealerships want results. Customers are spending more time online. Naturally, Dealerships are increasingly turning to the internet as an important channel for their leads. Attracting interest online and successfully converting these to customers requires a thorough integrated process.Solutions Medias 360 builds custom websites that help you stand out from the crowd. More importantly, the engine that drives our websites powers better results by aligning itself with Search Engines. This helps increase increase the number of leads submitted. We can also help expand the dealership's reach through digital advertising. We develop strategies using ad words, banner advertising, SEO optimization and social media branding.Once leads come in, it is essential that dealerships have a process that can follow clients for 65 business days (the length of time for which it takes 80% of car buyers to exercise their decision). Consultant Auto provides CRM tools with phone and e-mail integration to track and engage leads. Consultant Auto will develop a Business Development Culture at your dealership, with clear, consistent call flow and e-mail strategies to convert leads to appointments at your dealership.

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  ADP Dealer Services

  • Canada

  • Territory Manager

    • Nov 2003 - Apr 2013
    • Canada

    Named Rookie of the year, Pacesetters winner, and 4x President's Club. In my role I worked directly with Dealer Principals and management to help them grow their businesses profitably. During my time at ADP I added a significant number of new rooftops in Atlantic Canada growing ADP's market share and putting it into a leadship positionADP Dealer Services is the largest DMS (enterprise management software for dealerships) provider and offers leading technology and process solutions to help new car dealers be more profitable by marketing, retaining and developing their client base.In addition to selling and work on implementation of the enterprise software, I sold ADP branded Cisco Network Phone Solutions. I consulted for BZ Results Digital Marketing Solutions including advanced web sites, and digital advertising with adwords/banners/retargeting, and social media branding.

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  Purolator Inc.

  • Canada
  • Freight and Package Transportation
  • 700 & Above Employee

  • Regional Sales Manager

    • 2000 - 2003

    Responsible for sales and marketing in the Atlantic region ($25 million in revenue). Promoted logistic solutions to local and national businesses with a direct report team of 6 sales representatives.

  • National Account Executive

    • 1997 - 2000

    Managed logistics $20 million portfolio of high profile national accounts including Air Canada, Barrett Group, Bell Mobility, CGI, Bombardier Recreational Products, Canadian Tire, Clearwater Lobster, CN Rail, Compaq, Crain Drummond, Lise Watier Cosmetics, Nortel, Pratt Whitney.Grew business by $1.9 million and awarded Top Gun sales award in 1999.This position required a full understanding of the client's entire life cycle from product shipment, customer service integration to Purolator call centres, and administration.Purolator is Canada's leading courier and is recognized for it's product leadership.