Experience

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  • Market Research Consultant/Freelancer
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  Market Research Consulting/Freelancing

  • Westborough< MA

  • Market Research Consultant/Freelancer

    • Oct 2015 - Present
    • Westborough< MA

    Would you consider filling your research needs by using me as a consultant?The benefits:• A depth and breadth of ability and experience that might otherwise be considered “overqualified.”• You incur no overhead costs, such as providing benefits (31% of total employee costs), a computer and a work...

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  American Marketing Association, Boston

  • Greater Boston Area

  • Executive Director

    • Oct 2015 - Present
    • Greater Boston Area

    AMA Boston is comprised of a diverse group of marketing professionals from across New England that come together to foster innovation and collaboration - and provide the most comprehensive knowledge and resources to propel marketers forward in their careers and organizations. Together, we share o...

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  American Marketing Association

  • Board Member - Boston Chapter

    • 2006 - Oct 2015

    VP Operations (Treasurer, Secretary functions)

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  Millward Brown Digital

  • Warwick, RI

  • VP Digital Research Operations

    • Jun 2010 - Sep 2015
    • Warwick, RI

    • Managed satellite office for back-office digital advertising research operations.• Stabilized and grew successful “internal outsourcing” team for research operations of leading digital advertising effectiveness provider, absorbing added research functions through tech and process innovation.• M...

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  STAT Resources, Inc.

  • Vice President of Research

    • Sep 2003 - 2010

    • Led primary research and consulting to achieve strategic, marketing, human resources objectives.• Employed quantitative, qualitative methods – online, phone, print, intercepts, focus groups, in-depth interview. Analytic methods include conjoint, cluster, regression and other statistical anal...

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  Renovator’s Supply

  • Marketing Director

    • 2002 - 2003

    • Reengineered strategy, positioning, pricing model of unique advertising vehicle for renovation products.• Developed new advertising business among home improvement vendors. • Brokered buyer/inquirer database; analyzed, selected outside list rentals.

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  BBL Communications

  • Vice President, Strategic Planning/Media

    • 2000 - 2002

    • Formulated integrated strategic marketing plans grounded in stakeholder interviews and external research, both primary and secondary. • Analyzed market drivers; determined objectives, strategies and tactics; created positioning, messaging. • Devised initiatives including print, broadcast an...

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  Reed Business Information (formerly Cahners)

  • Newton, MA

  • Marketing Research Director

    • 1994 - 2000
    • Newton, MA

    • Directed staff of 25 managers and analysts performing hundreds of projects each year.• Recruited and trained staff, revamped procedures and vendor relationships to increase effectiveness in an increasingly digital environment.• Initiated, assembled and delivered research-based presentations•...

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  Boston Herald

  • Display Advertising Director

    • 1991 - 1993

    • Managed retail and national advertising sales departments in competitive market, in spite of the product’s image, secondary status, declining circulation and limited resources.• Increased national advertising revenue by more than 8%. Maintained retail advertising revenue within a point of pr...

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  The Times Herald-Record

  • Middletown, NY

  • Marketing Director

    • 1985 - 1991
    • Middletown, NY

    Established new department to position this regional newspaper as the essential source of news and advertising in three-country exurb market. • New Products – Chaired marketing committee through which new products were initiated.• Market Research – The Times Herald-Record was established as the...

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  Keene Sentinel

  • Keene, NH

  • Advertising Director

    • 1983 - 1985
    • Keene, NH

    Managed marketing and advertising sales department. Guided department through 13% annual lineage growth, revised commission system, reorganized classified advertising staff, expanded Total Market Coverage program. Responsible for advertising sales and service of major retail accounts.

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  Miami Herald

  • Marketing Research Project Coordinator

    • 1981 - 1983

    Ensured accurate and timely execution of primary research projects by directing the design and fieldwork, analyzing results, preparing and presenting summary reports. Prepared sales presentations and brochures.