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Paul Hough

Senior Marketing Specialist at Perenti
Intro Book
Paul Hough, a seasoned marketing professional with 2+ years of experience in stakeholder management, business strategy, and digital marketing, holds a Graduate Certificate of Business and a Bachelor of Business from Curtin University and Edith Cowan University, respectively.
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Location
Greater Perth Area, AU
Skills
  • Stakeholder Management
  • Business Strategy
  • Strategy
  • Management
  • Marketing Strategy
  • Show all
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Bio

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Paul Hough is a seasoned marketing executive with over 18 years of experience driving business growth and stakeholder engagement. As a Senior Marketing Specialist at Perenti, he has developed and implemented comprehensive marketing strategies, optimized marketing plans, and calculated ROI for clients. Hough's expertise spans digital marketing, social media marketing, marketing communications, and strategic planning, with a strong focus on stakeholder management and change management. He holds a Graduate Certificate of Business from Curtin University and a Bachelor of Business from Edith Cowan University. A certified practitioner of the Australian Marketing Institute, Hough is a highly respected professional in the marketing industry.

Credentials

  • AMI Professional Member
    Australian Marketing Institute
    Jul, 2023
    - Jun, 2026
  • Certified Practising Marketer
    Australian Marketing Institute
    Jul, 2023
    - Jun, 2026

Experience

  • Perenti
    • Perth, Western Australia, Australia
    • Senior Marketing Specialist
      • Jul 2021 - Present
      • Perth, Western Australia, Australia
  • Hough Consulting Group
    • Perth, Western Australia, Australia
    • Principal Consultant
      • May 2020 - Jun 2021
      • Perth, Western Australia, Australia

      Creation of marketing strategies for micro, small and medium businesses. Marketing and communication plan optimisation. Process improvement and ROI calculation. Content and collateral creation and production.

  • Bankwest
    • Australia
    • Financial Services
    • 700 & Above Employee
    • Senior Marketing Manager
      • Oct 2018 - May 2020

    • Senior Manager Life Cycle Marketing
      • Mar 2016 - Sep 2018

    • Executive Manager Customer Communications & Brand Business Bank
      • Jul 2015 - Mar 2016

    • Head Of Direct Marketing
      • Apr 2012 - Jun 2015

    • Head of Marketing Planning & Operations
      • Feb 2010 - Mar 2012

    • Head Of Product Marketing
      • Oct 2006 - Jan 2010

    • Head Of Advertising and Brand
      • Feb 2005 - Sep 2006

    • Head Of Direct and Digital Marketing
      • Nov 2002 - Jan 2005

    • Segment Marketing Manager
      • Aug 2001 - Oct 2002

  • Racing and Wagering Board
    • Perth, Australia
    • Marketing Manager
      • Oct 1999 - Jul 2001
      • Perth, Australia
  • Mcgees Property Perth
    • Perth, Australia
    • Marketing Manager
      • Jun 1998 - Oct 1999
      • Perth, Australia

Education

  • Curtin University
  • 1992 -
    Edith Cowan University

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