Okay, let’s tackle this. So Paul Herek has skills in graphic design, Adobe Creative Suite, and marketing strategy. Location is Woodland, California, which is a smaller market. Typically, designers with similar skills in smaller markets can charge lower rates. Considering his education at PCC Pasadena City College, a reputable institution, and his skills, I would estimate his hourly rate to be around $45, which is on the lower end of the designer rate spectrum. This is due to the fact that larger cities like Los Angeles or San Francisco tend to have higher rates for designers with similar qualifications.